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Katalyst Exploring the thrill & adventure of being a multifaceted soul.

http://www.katalystblog.com
Katalyst · 5M ago

Product Reviews and Integrity

I have been doing some reviews lately for companies who want me to evaluate their products and publications. I don’t take payment for my reviews, that way I’m don’t feel beholden to say I like a product if I don’t. In most cases, the companies post my more favorable reviews on their websites or blog
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Katalyst · 7M ago

“10 Reasons Why Women Make Better Entrepreneurs”

  As a woman entrepreneur, I found this article an interesting and validating read and thought you might too! – Kat by Adelaide Lancaster I’ve heard one too many female entrepreneurs preface a challenge they’ve had with the statement “maybe it’s just because I’m a woman but I find it hard to”…(you c
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Katalyst · 10M ago

Life. And Other Plans…

In addition to writing a book, leading social media and digital marketing workshops, diving into a web developer program and managing our company, I am also creating a natural, organic skin care product line that I'm very excited about. It's something I've always wanted to do and know a good deal ab
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Katalyst · 1Y ago

Real. Rugged. Refined.

Yep. That’s me: Real, rugged and refined. I’m pretty down-to earth, but certainly no shrinking violet. I love my designer strappy sandals as much as my hiking boots. This month I was interviewed for Sashay Magazine‘s spring issue. You should check Sashay out. It’s the perfect publication for us real
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Katalyst · 1Y ago

You can call yourself an Entrepreneur when…

I loved this post from James Altucher: You can call yourself an Entrepreneur when… Altucher Confidential - especially since I am getting very little sleep these days, as I launch my business, Hip Chameleon PR & Marketing, with my partners. I go to bed late, wake up early (wake up in a panic at 4 am
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Katalyst · 1Y ago

Woman, Thy Name is Entrepreneur

Being an entrepreneur is terrifying and thrilling at the same time. No one is going to cut you a paycheck every two weeks just for showing up and doing a reasonably good job. No one pays you to take a bathroom break, a long lunch or a two-week vacation. Sick days result in lost income and business d
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Katalyst · 1Y ago

Why Tommy Hilfiger Boosted Ad Budget by 60%, Aired First Branded TV Spot Since 2005 – Advertising Age – CMO Strategy

Meet the Hilfigers is a smart, multi-channel, multi-disciplinary marketing campaign developed to engage customers in the lives of fictional characters - never mind that most of us don't come from such an astonishingly good-looking and well-dressed family!
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Katalyst · 1Y ago

Understanding How New Moms Share – eMarketer.com

Moms are great at sharing information with anyone who will listen. Actually, lots of women fall into that characterization - whether they have children or not. What is unique about the mom bloggers is that they are spending a good deal of time communicating with each other, friends and family via th
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Katalyst · 1Y ago

Got Social Strategy? One-Third of Brands Do : MarketingProfs

“Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media communities has increased significantly over the past year, according to a study by ComBlu. Among four d
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