10 Reasons Your Marketing Messages Stink
My latest article is live on Entrepreneur.com.  It’s called 10 Reasons Your Marketing Messages Stink, and I look at the craft of writing effective copy from a different perspective than you might be used to. You can

There’s a Brand Opening in Hollywood – Who Can Fill Oprah’s Shoes
Calling all females in Hollywood! Oprah Winfrey announced she is leaving the Oprah Winfrey Show after 25 years as the face of afternoon television for women — a role that helped position her as one of the most powerful women in entertainment and the world. The official

Are You Overthinking Your Marketing?
I have written many times about my preference for transparent marketing and an aversion to marketing buzz words and rhetoric.  My motto is, cut to the chase.  If I hear the word ‘paradigm’, I’m leaving.  So I laughed out loud today when I came across a video published on Ad Freak, which was created by U.K.-based freelance animator and illustrator Joseph Pelling. Joseph’s hilarious video pokes fun at the overthinking of the advertising and marketing creative process.  I have to share it here. I’m all for thinking out of the box, but you need to know when you’re getting

Dan Schawbel Interviews Susan Gunelius about Hugh Hefner, Playboy and Harry Potter
This week, I answered some questions posed to me by Dan Schawbel of Personal Branding Blog about my new book, Building Brand Value the Playboy Way

Mercedes E-Class Ad Copy – ‘Butt’ of Critics’ Jokes
One of the points I stress in my book, Kick-ass Copywriting in 10 Easy Steps, is the importance of writing copy that speaks to your target audience.  If your audience doesn’t ‘get’ your copy or it doesn’t speak directly to them in a language they understand, appreciate, and relate to, then your ad wonR