Kim Skildum-Reid's Corporate Sponsorship Blog
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| Blog Name: | Kim Skildum-Reid's Corporate Sponsorship Blog |
| Url: | http://blog.powersponsorship.com |
| Language: | English |
| Topics: | sponsorship, marketing, sports marketing |
| Description: | Kim Skildum-Reid loves sponsorship and this is best practice central. Mixing how-to, no-bull insights, and provocative takes on the big issues, this is a must read for all sponsorship professionals. |
| Popularity: | 8 Followers |
Blog Feed
Overheard: The World’s Worst Sponsorship Advice for Non-Profits
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My job crosses over with the non-profit world quite a bit. Most non-profits need or want sponsorship, so it makes perfect sense. As a result, I speak at a lot of conferences for non-profits and community organisations. I contribute to publications. I sit on panel discussions. And I pay close attention to the sponsorship advice being provided to this sector. My respect for non-profit fundraisers is immense. I think they reside right alongside nurses and teachers, as the care they put into their jobs and the belief in what they do is so strong, but they are undervalued in our society. They need and deserve the best advice they can get. The problem is that some of the advice b |
Overheard: The World’s Worst Sponsorship Advice for Non-Profits
|
|
My job crosses over with the non-profit world quite a bit. Most non-profits need or want sponsorship, so it makes perfect sense. As a result, I speak at a lot of conferences for non-profits and community organisations. I contribute to publications. I sit on panel discussions. And I pay close attention to the sponsorship advice being provided to this sector. My respect for non-profit fundraisers is immense. I think they reside right alongside nurses and teachers, as the care they put into their jobs and the belief in what they do is so strong, but they are undervalued in our society. They need and deserve the best advice they can get. The problem is that some of the advice b |
Sponsornomics: Seven Sponsorship Lessons Learned from the GFC
| We’ve all heard a lot about financial (mis)management over the past year or so. Many of us have seen our homes devalued, net worth plummet, and companies suffer. The reasons for the crash were many and varied – ranging from a critical mass of unsustainable financial decisions by individuals to an astounding lack of accountability by some of the most trusted financial institutions and advisors in the world. Economists and financial pundits have been all over the media, telling us to get back to the fundamentals of strong financial management. I’m neither an economist nor an investment whiz, but the more I hear about those fundamentals, the stronger the link to the fundamental |
It’s Not the Size of the Sponsorship, It’s What You Do with It
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“Our event is so small, but we really need sponsorship. How do we get big sponsors interested?” “We sponsor a great little organisation, but their reach is so small, how do we make this work for our brand?” Good questions. Important questions. And questions I hear a lot. Fortunately, the answer isn’t really that complicated. Here’s the thing – and it’s equally important for both sponsors and sponsorship seekers: It’s not the size of the property that matters, it’s the relevance to the sponsor’s target markets. Let’s just say for a moment that you’re a new sponsorship or brand manager, and when you r |
Your Say: Global Sponsorship Resource Round-Up
| A number of bloggers, myself included, have recently lamented the fact that IEG has been such a dominant voice – particularly in America – for so many years, creating a very homogenised view of what sponsorship is and can be. If that view works for you, great. Hand on heart, it doesn’t work for me. My view has been honed by years and years of actively seeking out great approaches and case studies from around the world, reading dozens of cutting-edge brand marketing and experiential marketing books, subscribing to about 40 RSS feeds, and being active in social media. It is multifaceted, multicultural, strategic, creative, ruthless, brash, nuanced, woven from countless great i |
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