Leadership Buzz

In summary, your CEO brand = the intended emotional experiences you wish others who rub shoulders with you to experience and your brand promise. It must be unique and authentic to you. Now let’s talk for a bit about what your brand is not: It’s not about being inauthentic or something you’re not – t

If you are a CEO or an aspiring one, you’ve got a challenging job with many balls to juggle. Why would you want to build an authentic, unique powerful CEO brand? For three reasons: 1. For your company. As your reputation is enhanced, so is your company’s reputation. Research shows that 50% of a comp

If you are a CEO, you don’t need me to tell you that you’ve got a tough, lonely job. You’re under relentless pressure to deliver results and keep that large group of key stakeholders satisfied. Like all CEOs, you seek to accomplish great things at the company you lead. You work hard to see your [...

Is it the iPhone, the iPod, the MacBook or the iPad? What do you think is the greatest gift Steve Jobs left the world? My thought is that while Apple products changed our lives for the better, the greatest gift Steve gave us was not a product, but something else far more personal and enduring. [...]

Earlier this month, Fortune magazine contributors Geoff Colvin, Josh Dawsey and Sam Silverman unveiled an all-star, executive team. Similar to fantasy baseball, they put together a dream team of execs who could navigate the currents during these turbulent times. The premise is that in business just

If you are an executive or manager, how’s the value of your personal brand? Unfortunately, many executives believe because they work for corporations with well-defined brands, they don’t need to define their executive brands. They may think if they support their company’s brand, that’s good enough.