LimelitePR

I don’t need to tell you that discussions around Pinterest are a-plenty right now. This latest infographic shows you why it’s become so addicting. But from what I’ve read and discussed with many peers, there’s been little attention paid to a core segment of this growing community, and that’s teacher

  I don’t need to tell you, because as you can plainly see, we’ve been decidedly absent from our blog.  Yes, we’ve been busy. So, in the hopes of getting back on the blogging track, we’ve decided to launch a simple round-up of a few of the top articles or blog posts we’ve stumbled across [...]

If you are looking for some great insight into the world of marketing to moms or marketing with moms, there has been a flurry of good data released over the past week that I would highly recommend reading: 1. Edison Research just released a new report called Moms and Media: 2011. The study examines

By Harriet Fancott, Limelite PR Senior Associate Mom bloggers are prolific writers, social media mavens, entrepreneurs, and caregivers. Many are former professionals, and yet despite this, businesses often fail to treat them as valuable partners in promoting their message. Here are eight surefire wa

By Jeanette Miller, Principal, Limelite PR As Harriet’s last post outlined, it’s obvious that companies need a Facebook presence if they want to reach moms. But the question many companies are still pondering is “Do we really have to be on Twitter”? When I caught the post Why Facebook Marketing is M

By Harriet Fancott, Limelite PR Senior Associate If you’re a small or medium-sized business (SMB), you need to take social media seriously. The latest research by Pitney Bowes in a post by E-marketer indicates that social media is rivaling email in marketing effectiveness for SMBs. Researchers asked

By Jeanette Miller, Limelite PR Principal I always hear interesting tidbits at conferences, and since I’ve attended a couple in the past month, I thought I’d pick my top 2 tidbits along with my responses. Tidbit 1: Social Media is part of online marketing but it’s not really measureable. My response

By Harriet Fancott, Senior Limelite PR Associate The upside of social media coverage is that when it’s good, it spreads quickly and can have an immediate positive effect on your business, event or campaign. It can be as simple as  mom on Facebook seeing a posting about your product and sharing it to