Listen, Adapt, Do

It came up again in our monthly business review. A nice sale in our pipeline has stalled. It’s a simple but substantial software upgrade. It’s stalled because our customer wants to wait a few months until the company makes another software systems change. Our internal sponsor in the company loves us

Blogger Siobhan Ambrose posted a very thought provoking article that demonstrates the dangers of simplying Googling “free wordpress themes.” when looking for a theme to download. She examined the top ten Google search results for this, and learned all but one of them offered themes that contained qu

Last week Syntelic exhibited at the annual International Food Distributors Association conference. I felt the company’s old 10′x10′ trade show booth did not adequately represent Syntelic as a state-of-the-art, robust company.   Also, the old booth’s signage had some wear and tear, so instead of prin

Now that I am working for Syntelic Solutions Corp. and have met with our sales team, I am “drinking from the firehose” as they say. I am only on Day Six on the job and have a tremendous amount to learn about the world of logistics, software packages, industry jargon, and the particulars of nine [...

Put your best foot forward with your Facebook Page or pages. First, have some clear objectives. How does your Facebook presence integrate with your website, blog, and other marketing efforts, online and offline? How will you provide content for the page? How will you manage engagement with your Face

Getting on the first page of a search engine results page (SERP) is absolutely a requirement of success for any SEO campaign to rank for a keyword phrase. A keyword phrase are the words that web users type into the search box. The SERP is the page of results they see.  Any search will return [...]

If you build it, they will come … a link strategy that is. SEO Defined “SEO” (search engine optimization) can seem like a black box to many people. Companies if they are at all enlightened about wanting to grow organic traffic to their website(s) know they need SEO. But what is it and how do [...]

Some websites, when you successfully fill out a form or actually buy something, you’ll see a confirmation page. This is also commonly described as a Thank You Page, because that’s usually about all you see on that page. Thanks for Shopping with Us! You have successfully completed this form. Click he