Use Facebook Not Advertising
Companies still spend waste millions of dollars each year on advertising that’s ineffective, untargeted, and worst of all, ignored. Instead of doing that, look at what the folks at IKEA did, using only existing technology on Facebook…and something you could implement too. If you can’t see the video, click here

Customer Service is All About YOU!
Customer service is really simple. It’s all about you. No, not you, the person giving customer service. YOU the customer. Focus on YOU, and you’ll delight your customers. What is YOU?

Make a PLAN and Make It Great – CA style
Recently I spent a week in California speaking to 5 HDI chapters to share points from my book 10 Ways to Make It Great! Every time I do the presentation, I mix it up, re-do parts of my PowerPoint slides, and think about things a little differently. What follows is the presentation for those who wante

Steve Jobs: 7 Lessons from a Marketing Genius
What follows is a guest article by Carmine Gallo, Author of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Note from Phil: This is a book I MUST finish this year. I’ve poked through it, but I want t

Why I Love Google Reader
If you read blogs, you need an RSS/blog reader. It’s so much easier to use a blog reader than to bookmark all your favorite sites and visit them because you only get notified when they update their content, saving the step of visiting a site and wondering “Did they update today or not?” My favorite blog reader used to be Bloglines, but then the site was too s