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Marcia Mayne's Book Publicity Blog · 1Y ago

Should I look for a traditional publisher?

Today’s technology makes it easy and attractive for more and more authors to consider going the self–published route. Skill aside, self-publishing takes an author with a certain kind of temperament. While traditional publishing has its share of obstacles, many authors believe it provides a stamp of
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Marcia Mayne's Book Publicity Blog · 1Y ago

7 Simple Ways to Publicize Your Book

More and more authors are taking on the responsibility to publicize their books. Following are some simple things any author can use to spread the word.
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Marcia Mayne's Book Publicity Blog · 1Y ago

Should I self-publish?

With many self-publishing options available, anyone can get their book in print. Should you?
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Marcia Mayne's Book Publicity Blog · 1Y ago

Should I get an early review?

Whenever I speak with authors, I always encourage them to not to wait until their books are published to begin getting the word out. Here to address this issue is Abby Plesser, fiction editor at Bookpage. I started out by asking what a book review is and why it’s important. Here’s Abby: Book reviews
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Marcia Mayne's Book Publicity Blog · 2Y ago

Self-Publishing on the Kindle? Wait a Minute!

Amazon.com’s announcement last Friday that authors can now self-publish Kindle versions of their books has me thinking, and smiling and nervous at the same time. Smiling because authors who write in English, and now French and German, can upload PDF, text, Word or HTML versions of their work, set th
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Marcia Mayne's Book Publicity Blog · 2Y ago

Thoughts on Oprah’s Leaving

While most people in the publishing industry are bemoaning Oprah’s recent announcement that she’s ending her long running talk show, most authors I know think it’s next to a non-event. Don’t get me wrong: they know the power Ms. Winfrey has to change their lives with just a nod of her stylishly coif
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Marcia Mayne's Book Publicity Blog · 2Y ago

Managing Expectations, Part I: Getting on the Oprah Winfrey Show

One of the unwritten aspects of my job as a book publicist is to manage my client’s expectations. And one of the expectations most authors have is of being on the Oprah Winfrey Show. Every author knows that the Oprah stamp of approval on their book will catapult it into the stratosphere. (Only one a
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Marcia Mayne's Book Publicity Blog · 2Y ago

The Day My Mouse Died, Well Almost!

As the owner of a small business, I need all my equipment to work all the time. So when my mouse died a few days ago, I was frustrated and furious. I had set aside a day to finish some overdue personal projects and by about 10:00 a.m., I had built up a nice rhythm. [...]
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