Online Videos: Why Trade Show Organizers Need Them
In our last blog, we mentioned an exhibitor video we created to promote one of our clients.  This video is just one of the several that we are working on for our trade show and event clients.  But how can online videos help trade shows build awareness, attract exhibitors, and increase attendance? First let’s discuss why online video is important for today’s marketer.  Studies show that 79% of Internet users in the U.S. watch video on the web.  Many of those people share videos with others via linking and email.  Vid

Are Your Partners Pulling Their Weight?
In this very challenging economy it is more important than ever that all your partners are doing everything they can to promote your event. Your media and association partners, your exhibitors, industry influentials, and even your attendees need to step-up their efforts if you want to grow your event. Regardless of what they are doing now, they no doubt could and should be doing more. Here are some examples: Media & Association Partners: Most likely, your media and association partners are also suffering declining revenues and have fewer resources to promote your event. However, savvy organizations have a good online presence and there are a numb

Doing it Right the First Time: Don’t Waste Your Social Media Dollars
The current housewares industry’s fascination with social media can be viewed as a blessing, or as a curse, depending on your vantage point. While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources, both of which are likely already limited. Before undertaking a full-fledged social media campaign…. Take a step back: While it’s impre