Is Sales or Marketing
Paul Harvey Marketing Coach I think I am in both although more relationship marketing than sales. What I find exiting about marketing is that it can be found in every part of the business, it is something that touches everything from the answering of the telephone to the deliver driver placing the parcel at the door.   Many of my clients have started their business because o

Bottle the Message
I have been neglecting my blog of late partly other work and clients. I am writing after reading a regional newspaper and seeing the same kind of ads everywhere.  It saddens me when I see a paper, events flyer or product brochure with a message that is so broad and uninspiring that it just misses the point. Every business course book or presentation talks about getting a unique selling point and targetin

It’s All About Branding
This past week has been project based, a new product launch and a Direct Marketing campaign, I love it when I get my hand dirty. One thing that came up on both projects is the importance of having something to hang the promotion from to give it credibility. What is it that establishes this credibility for a business or person? As ever it will be the good services and value that the business provides. These values get hung onto a thing that can be the name of the business or the person. It becomes the brand an image that reminds the customers and prospects what you are about. In my case it is me Paul Harvey and my trading name Market-that.  Last week I met with a