Have you ever bit off more than you can chew? This phrase applies to more than when you are looking at a hamburger or a grilled cheese sandwich – this can also apply to how you run your business campaigns.
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It is an old saying “he is a jack of all trades, but a master of none.” This phrase refers to a person who is capable of doing many things but not doing them all with excellence. This particular adage is very important to small business owners. It is easy to get caught in the trap [...
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We recently completed an event that was a moderate success. I would have stated this was an overwhelming success but our venue was not what we had been promised. As we reviewed all the details of what we had planned versus what was delivered we quickly realized we had been a victim of an overzealou
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I was talking with a client the other day and they said to me “to tell you the truth, I never liked my prior marketing representative.” A pretty ordinary statement and we have all said “to tell you the truth…” but on this day it really made me think, what does this say
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I hear this almost every day “I started using Facebook to keep up with my family, but now I have business connections on there. I am not sure I should have them both.” That is a very important statement, and a very important thought process to complete before you decide. Ask yourself t
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I spend a fair amount of time looking at websites. Some I am looking at for information, others I am studying for what makes them successful – and others I am working on for clients. If you have spent enough time on the internet I am sure that you have seen your share of the [...]
There seems to be a renewed interest in networking again. And I am not talking about Facebook or LinkedIn – I am talking about the old fashioned-shake some hands-share a bit about your business-hand out business cards in person kind of networking. It is true that we are doing more over the in
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I am working on a couple of new projects I am pretty excited about. Both come with huge challenges as it relates to awareness and audience. Neither will be an easy sell. Both are all about the basics of any good marketing strategy: product, price, position, promotion and people. In case you tho
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“There is no reality – only perception” - Dr. Phil My sister called the other day and asked how I was. I shared that I had been under the weather and that the mess in our house was driving me insane. I am ready for some sense of order in all of this chaos and [...]
Call it what you want: multi-level marketing, direct marketing or network marketing – this is one place where growth is exploding. According to the Direct Selling Association (http://www.dsa.org/) Direct selling is defined as “the sale of a consumer product or service, person-to-person
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I had an interesting conversation with a web marketing company the other day. This gentlemen said to me “I am not so sure about Facebook, it seems to be a mess and yet you have to belong to be part of the club.” That made me stop and think about how some individuals and businesses [...]
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