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Tim Mischuk, founded iGroup an eLearning company in 1986. The company was sold in 2000. Tim founded Bluetree Direct in 2001 and developed Marketing Automation software together with key partners HP and Canada Post. The partnership created DirectMarketingOnline.ca and dmworks.ca. The company was sold in 2007 to Pitney Bowes. Bluetree technology is now used globally to support Marketing Automation and for SMB and enterprise accounts. Tim has extensive experience in software development and management, financing, strategy and acquisitions with a passion for web products servicing the SMB market. He has recently started an Internet Marketing Company to provide affordable search based lead generation for small business.
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Marketing for Small Business

English - Social Media, Smb Marketing, Sme Marketing
http://marketingsmb.wordpress.com
Marketing for Small Business · 1Y ago

Online Offers – Do you Spend More?

Running several social media campaigns we have found some interesting stats from coupon and online offer users. People using online offers or coupons spend more than those without. We have also discovered when people browse online they typically spend more than those who call in and order on the pho
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Marketing for Small Business · 1Y ago

Must see your Linked-in Influencer Map

Linked-in creates essentially a network of people you connect with and influence. In return, your network may influence your decisions. As a B2B tool this is fantastic way to see that you ‘as a brand’ are connected and influencing others organically. You can see the way all your connections are rela
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Marketing for Small Business · 1Y ago

Is Twitter Social Influence Real?

One of the key problems with Twitter is metrics. How can you really tell what is going on? Is the basic assumption of the total number of followers a real measure of influence? Are people truly being influenced by your posts? I have to assume there is some influence but you cannot determine true soc
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Marketing for Small Business · 1Y ago

Brand Influencers – Case Study

We have just completed a 28 day social media campaign with a Fortune 500 technology company on their Canadian Facebook Page. We had some outstanding high level results which I would like to share with you. We set up the ability for visitors to post and share stories and videos on the Facebook Fan Pa
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Marketing for Small Business · 1Y ago

Use research to market your small business on Facebook

We all have begun to understand marketing research through segmentation does not work. It does not predict what what social users purchase, because marketing segment research lacks information relating to group buying patterns. Within social media, group buying patterns occur when people see others
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Marketing for Small Business · 1Y ago

Digital Advertising – Top Predictions for 2011

The impact  of the mom bloggers, niche business bloggers will continue to make in roads into the advertising market. Software systems will aggregate the information from these posts and report this back to marketing and ad agencies. Brands will begin to use these bloggers, power Twitter and Facebook
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Marketing for Small Business · 1Y ago

Nobodies are the new somebodies.

I took this title from the Vancouver Sun writing on Guy Kawasaki’s visit  to the Internet Marketing Conference in Vancouver. Guy says it’s no longer big business and media giants who determine whether or not a new service or product will succeed. It’s the unknowns, ordinary folks who have become the
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Marketing for Small Business · 1Y ago

In 2011 Social Influence Marketing will go through dramatic change

Social media continues to take huge strides. Not only do we see a dramatic time shift to Social Media but marketers are increasingly recommending ad money move to where the people are. In a recent campaign we saw one Social Media influencer bring over 1,300 registrants to a major retail site. Let me
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Marketing for Small Business · 1Y ago

Stats prove Canadians love Social Media.

Nearly 60% of internet users visit social networks monthly. Canada has some of one of highest internet penetration and social networking usage rates. Social network users see social media as a hub for communication, entertainment and information. “Canadians readily adopt at rates higher than users i
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Marketing for Small Business · 1Y ago

Brand Influencers: Media Channel vs Social Network

Traditional Media Channels Traditional Media Channels such as newspaper, television, radio, direct mail deliver both data and information. The information highlights a product/services plus price point or sale. For over a century now this information has changed us from rural based producers to city
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