ROI Metrics for Social Media
One of the barriers to Social Media investment is the insufficient metrics to measure the impact. That said, I have compiled a quick list of ROI metrics for Social Media. Use them in your campaigns or use them to convince management to make that resource marketing investment.UniquesPage ViewsComments and TrackbacksGroup creationTime spend on siteBounce Rate (the

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Is There a Scarcity of Good MarketingToday?
I'm beginning to think so. Bottom line: Good marketing = convert the leads into sales.The only marketing that has moved me in the last couple of years is Social Media optimization. Look for Social Media to infiltrate CRM applications. The CRM industry is just beginning to leverage the OpenSocial APIs. Look for it soon. Get on the bus people.

How Not To Ruin Your Brand On Twitter
Don't........Twitter about how drunk you were last night. You will ruin your brand name. Bottom line = don’t get to personal. Think of Twitter more like a blog.Don't Twit your everyday micro actions. No one cares if you just went to the bathroom or thinking about a dream you had last n

Drive Your Traffic Home with Content
My best advice for new website owners: Just write!It doesn’t matter how much content. Just write good, quality, sticky content each day. Whether it’s a short paragraph or a 500 word article. Content is king, especially when first starting out. Don’t get overwhelmed by all the SE