Marketing Matters Branding, strategy and marketing advice

There are so many website directories on the Internet it can seem overwhelming to understand how or why you should list your business in a directory. Essentially a business directory acts as a catalogue of businesses in one convenient location … Continue reading →

As we welcome in a New Year many of us will be setting personal goals that we are aiming to achieve. We do this every year as it is a great time to re-focus and start anew with a clear … Continue reading →

It was interesting to read a recent article by News.com.au on how differently retail stores and online stores get prepared for Christmas. Most traditional walk through retailers prepare for Christmas by hiring extra casuals to cope with the demand. Online … Continue reading →

Many business owners will agree that profitability is a key indicator of business success and most measure their growth by tracking sales or market share improvements. Business owners are often on the look for new and improved ways to increase … Continue reading →

Most business owners believe that a business plan is important to their continued success; however it is often neglected as we concentrate on the daily tasks. VMF have launched their new 1 day Business Planning Workshop as a solution to … Continue reading →

VMF have recently launched their new 1 day Marketing Plan workshop where you can get personalised coaching and build key elements of your marketing plan in just 1 day! Get focused and walk away with clear, measurable goals and strategies … Continue reading →

If you run a business and want to ensure the longevity and increased competitiveness of the business, I believe you should have a marketing or business plan.  So which one do you need? A business plan is ideal to … Continue reading →

Strategic planning and business reviews are important for businesses to provide timely and accurate insights into customer desires, environmental trends and potential competitor actions so that your business can create methods and tactical plans to achieve long term business success. … Continue read

Bloging and content creation is something that everyone is recommending – write a blog, create articles, content is king etc….but WHY should you blog? What could bloging do for your business? Here are three key reasons why bloging is beneficial … Continue reading →

When attending a trade show it is important that you ensure that all staff representing your company/brand receives clear guidelines on the behaviour and key company messages they need to follow and impart to the show visitors. Here are a … Continue reading →