Google Adds Sitelinks to Adwords Ads
This is very cool and while it wouldn’t be appropriate for every ad, there are places were this could be very helpful. Sitelinks enable you to link to multiple services within a single ad. Imagine company listings for a business like My SEO firm with direct links to services like Search Optimization, Internet Marketing, and Website Audits. I am not sure how this will play into Google’s quality score algorithm, but I am sure this aspect hasn’t been overlooked. The downside,

The Phonebook is Dead
Increasingly people are going on-line, not only for phone number and addresses, but for reviews and recommendations. Website’s not only give you the opportunity to list the standard phonebook info like you’re address, when you’re open and years in business, but also detailed information and photos about your products and services. You can explain who you are and why someone should do business with you. You can post videos not only about your company, but about the work you have performed and of happy customers. Even my wife, who shunned the digital world including email until a couple of years ago, now spends many hours on-line. As for me, the only time I go to the phoneboo

Are Meta Keywords Obsolete
Yahoo announced at the SMX East conference yesterday that they were no longer using meta keywords. In the report Yahoo stated that they had announced this earlier in the year - but apparently no one outside Yahoo got the memo. While none of the major engines now support meta keywords, I still recommend using them in all your pages. There are a lot of spiders crawling the web that still use this information to categorize your content and can result in back-links to your site.

Website Design Recommendations
I just read a great article by Ian Lurie at Coversation Marketing titled Things You Don’t Know About Your Customers. Perhaps more aptly named Things to remember when designing a website, its a great read with clear points we all need to remember. In summary: Reading onscreen is hard, for everyone. Use short paragraphs. Use short lines. Use wide line spacing and nice margins. Use dark text on a light background.  Scrolling up-and-down is OK Use lists. They browse in an F-shap

New Ways to Address Duplicate Content
Duplicate Content has long been an issue with webmasters and is cause for concern because duplicating content dilutes your ranking in search results. Perhaps the most common cause of having duplicate content is in allowing both www. and non www versions of your site to exist. However, another place where I see duplicate content occur is when a customer has multiple domain names pointing to the same content. When you use multiple domain names, and there are good reasons to do this, you should pick a preferred URL and ensure that any secondary domains are 301 redirected to that URL. In this vide