Pricing Discounts and Profit
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what... (click on post title for the full text)

2010 Planner for Women (Coupon)
You’ve probably guessed by now I’m especially excited about a current project, Daysteps LLC. Our mission is to help you live a more balanced, peaceful, and successful life. AND my readers are eligible for a discount on our first product, a 2010 Planner for Women. The Daysteps Personal... (click on post title for the full text)

Know the Customer, BE the Customer (The Daysteps Story)
If you have been following along on the Daysteps blog, you know my current project is a planner developed for women to achieve balance, inspiration, and fulfillment in their lives. I have to admit it was a great challenge because it’s for people with very different priorities and viewpoints... (click on post title for the full text)

The Daysteps Story
Some of you probably noticed I’ve been scarce the past several months and are wondering where I’ve been. Three other women and I have been busy developing a new type of planner: the Daysteps Personal Lifestyle Planner. Unlike most, this planner is not “strictly business.”... (click on post title for the full text)