Customer Experience Optimization: New Rules for Innovation
Lynn Hunsaker Clear Action www.clearaction.biz Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featur

Building Effective Go-to-Market Campaigns with Leading Edge Technology
Karen Galatis Sun Microsystems www.sun.com Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also had responsibility for the development of Sun’s Go-to-Market programs across all product b

Professional Certification for Partner Managers: Taking Partnering to the Next Level
Norma Watenpaugh Phoenix Consulting Group www.phoenixcg.com Norma Watenpaugh is an acknowledged expert in partnering best practices. She specializes in partner strategies, programs, and marketing to help companies accelerate revenue, tap new sources of innovation or open new markets through effective partnerships. Norma is the Best Practices Chair for the