My Favorite Posts of 2008

Return on Attention

Holy Crap!

Apple Is Innovation
Is Apple losing its stranglehold on the title of “posterchild of innovation?” Ted Mininni poses some questions and comments in response to a recent Brandweek article claiming the innovation couch doesn’t have too much room to spare. I’m No Apple Junkie Let me make this clear upfront: I’m not an Apple junkie. Sure, I own my share of iPhones and iPods (I

P.T. Barnum on Promotion
PT Barnum - The need for promotion “Without promotion, something terrible happens ….. Nothing!” - P.T. Barnum My take: Kevin Costner got lucky. You can rarely simply build it and then see people coming from miles around. Even though the product itself should be its own best promotion, it still needs you to light the match and fan the flame. Oh, and over

The Firehose Approach
There are certain situations when a firehose makes sense. Like when a building is in flames. Or when a new inmate just needs the initiation of being blasted with prison water. Of course, in those situations, you don’t worry too much about the collateral damages. Furniture gets drenched. Floors get flooded. Prisoners feel the stinging pain of pressurized water. Marketing With a Firehose You’ve

The Best 5 Blog Posts I Read All Week
I’ve been catching up in my Google Reader lately. Here are some real gems I read this week: The 7 Harsh Realities of Social Media Marketing: Sonia Simone at Copyblogger bluntly shares the facts we all need to face about social media. What I like most is how she makes it clear that using social media in and of itself is close to useless; integrating it as part of a full content marketing plan is where its true treasures lie.

Your Drive to Work
A couple thoughts from C.C. Chapman’s Managing the Gray podcast got me thinking earlier this week. Do you Dread Your Drive to Work? C.C.’s ramblings (and I mean that in a good way – he does it productively!) sparked this question in my mind: Which do you dread more: your drive