Martial Arts Business Daily

No response on your website, print ads, door hangers, or direct mail pieces? Early direct marketing pioneers discovered early on how to get a good response from an ad. To this day, all good marketing follows the same basic principles these early marketing visionaries discovered.

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet

One of the questions I get asked a lot is are you still building martial arts websites for schools? YES! Find out how to get a site for your school here.

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style,

Do You Suffer Fools Lightly? I don’t. You’ve likely heard Einstein’s definition of insanity (“Doing the same thing over and over again yet expecting different results.”) Here’s my definition of foolishness: “Shooting yourself in the foot, then blaming the gun.” And, the only thing worse than a fool

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentalit

How Starting A Summer Camp Can Add $72,000 A Year In Profit To Your School What a lot of people don’t know about running summer camps and after-school camps keeps them from making loads of money with them. That’s why I wrote, recorded, and released my “Starting A Summer Day Camp” and “After-School K

Hustle And The Martial Arts Business Entrepreneur Hustle. Some have it, some don’t. But just what is “hustle”? After being self-employed most of my adult life, I’ve come to define hustle as that quality that separates the men and women from the boys and girls in business. It’s the quality that makes