MindOnMedia[Sales]

It's too easy to say here that "Salespeople will not be used, where they are not needed." Like with the demise of the Buggy Whip, we can all figure that out.

From what we read in the Trades now, it is the bane of existence for Agencies far + wide. Yet, for most Sales pros, the Procurement Dep't is just one more step in the process. You either deal with it...them...or you are destined to fail.

So, what is random? Random is that part of the Sales process that you cannot, and will not, ever be able to control. No one human is perfect, and no one person will ever have full knowledge of any situation in its entirety. You can plan, hope, calculate, conceive...contrive. But never fully control.

This could actually be the most interesting of the bunch: On one side, you've got the Online properties that venture into the Offline space for "legitimacy". On the other you've got Old Media properties desperately trying to both validate the now nearly-lost value of their old-school Media vehicles

MoM[S] appears to be one of the first entities we can find to have written initially about the differences between Sales and Biz Dev, to the best of our knowledge. We continue in that vein here.

OK, sometimes inspiration can come from unusual places: here, it comes from a ClickZ article by Robin Neilfield, with a very similar title as the one above…but a very different perspective than is in play here. To establish exactly which side of the game we are writing for, it is for those charged w

As so many elements of the Digital universe [all of them with an IP address you'll note] start to converge, it is a given in my mind that 'IP-Based Media' is in fact, the next new buzzterm.

In the new world of 'Actors as Content Creators' it may be time for Actors to also at least pay attention to some of the skills utilized by Sales professionals in their world.