Mobile World Congress 2010
February 15 to 18, 2010 Barcelona, Spain For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION. (more…)

LeWeb 09
December 9 to 10, 2009 Paris, France LeWeb brings together the best and the brightest people of the web industry from attendees to speakers. (more…)

Interactive Beauty App Builds Brand Loyalty For Lancôme
Few things are as personal for women as the beauty products they use. And so marketing for make-up companies is all about establishing a personal connection between the brand and the consumer. To help build this relationship, leading French cosmetics company Lancôme used both an iPhone app as well as social media to launch “Declare Indigo“, the new fall line of make-up by Aaron de Mey, Lancôme’s Creative Director of Make-up. The iPhone app lets women t

MMA Global Mobile Marketing Awards
The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. These awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. (more…)

From the press release file:
Mobile Acuity Edinburgh based Mobile Acuity has raised a new round of funding to further develop their market leading mobile 3-D visual recognition technology. more» IAB, Incentivated The Internet Advertising Bureau and mobile agency Incentivated have partnered to release a new mobile site to provide a “best practice template” for brands and to