Send a Text Message to My Blog
Welcome to my Wiffiti message board. It is titled Mobile Marketing Live because it is a live message board that displays text messages sent to it, displays tweets about mobile marketing and my book, The Mobile Marketing Handbook. Check it out. Below the board I will show you how to send a message to it. Ready to see your message here? It’s super easy. Just Text @wif6414 + your message to 87884. Or you can tweet and include the words “mobile marketing” in your update and it will show up here as well. (Keep it G rated or it will not show up.)

Everybody Starts at Zero
The biggest misconception around mobile marketing lies in the idea that a business builds a database of mobile phone numbers and then dives into a mobile marketing campaign using these numbers. Nothing could be further from the truth. The reality is that in order to build a database of opt-in mobile numbers you have to do a mobile marketing campaign. Here’s why. Text messaging is a mandatory opt-in marketing channel. It is never smart or ethical to send text messages that are not explicitly requested. And in many places around the world it is illegal to do so. This explicit permission is not granted simply by being a customer or giving a business a cell phone number for other pu