Most Memorable New Product Launch
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| Blog Name: | Most Memorable New Product Launch |
| Url: | http://www.mmnpl.com |
| Language: | English |
| Topics: | Product, Launch, Public Relations |
| Description: | The Annual Most Memorable New Product Launch Survey identifies which product launches are most memorable to consumers each year. The study, sponsored by Schneider Associates, Mintel and IRI, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, current purchasing and behavioral trends. |
| Popularity: | 1 Followers |
Blog Feed
Stuart Elliott Announces the 2009 Most Memorable New Product Launch Survey Results: KFC’s Grilled
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Read the Media Decoder blog post from Stuart Elliott of the New York Times here. This year had a number of noteworthy trends, including the emergence of Migration Marketing (products encouraging tr...more |
Controversy Turned to Conquest: KFC Grilled Chicken
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Have you tried the “unfried side?” Known for its fried chicken since 1930, Kentucky Fried Chicken now offers grilled chicken to attract new consumers who care about calories, fat grams and sodium. ...more |
Draped in Hype: Snuggie Takes Over
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Who could have predicted that a one- size- fits- all, “blanket with sleeves” would become the next modern day viral phenomenon? The Snuggie has become one of the biggest pop-culture hits this...more |
Take a Break from the Everyday – Eat Giant Cheetos.
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Major snack brands, like Frito-Lay are discovering creative ways to help consumers cope with the sagging economy. That is exactly what Frito-Lay did when they created the BIGGEST innovation t...more |
Making their (Accent) Mark: McCafé
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Percolating what some experts are calling the “coffee wars,” McDonald’s is taking on Dunkin’ Donuts and Starbucks with its new line of coffee beverages that includes customizable lattes, capp...more |
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