Twitter: It's All in the Following

Marketing to Boomers: The New Black?

Social Media: "It's the Utility, Stupid!"

Who are the people in your social network neighborhood?
Last month Nielsen’s Claritas division released data profiling the users of various social networks — which has been picked up by bloggers, social media consultants, like my friends at ClickMarkets, and now, today, by NPR. In the piece, produced by Laura Sydell, teenagers talked about the social differences of social networks. MySpace vs. Facebook Sixteen-year-old Nico Kurt (who attends an [...]

Mad Men: Boomers Rising
While Mad Men creator Matt Weiner did not intend to add to the Boomer nostalgia canon, he and his writers have done more to illuminate Boomers than any generational anthropologist or media planner. Marketers should watch the show for insights on the culture that formed the Boomers.

The Beatles: Rockband
This piece was originally posted on MediaPost’s Engage: Boomers’ Blog. In the opening credits of “A Hard Day’s Night,” the 1964 mock-u-mentary, the clean-cut, youthful Beatles are seen madly scampering through the streets of London, dodging throngs of frenzied, worshipping teenage Boomer fans. With the release of “The Beatles: Rockband” on Monday, Harmonix Music Systems is [...]

WTF?! Is that really your social brand?
In the early days of my marketing career, I spent a fair amount of time both in front of, and behind, focus group room mirrors, leading or observing consumers play a brand personification game.  The game is simple: the moderator provides the name of a brand.  The consumers create a profile — using words, photos [...]