Note to me, it’s not B2B or B2C it’s P2P…
Yesterday I was delighted to hear Kevin Roberts, worldwide CEO of Saatchi & Saatchi speak at the annual City Lecture of the Worshipful Company of Marketors. Photo (C) Michael Harrison A big part of Roberts’ thinking is tha

The Brand of Brand
A visit by my chums from Holland this weekend brought two things in to focus, first that because I am swerving booze as part of my new regime I would miss out on the wonderful Dutch beers they would bring me and second, how a brand - called Brand would you believe it - has managed what I predicted would be impossible, clever me eh! Brand is in fact a beer brand; an awesome beer brand Brand is. I have known the beer for about 30 years in all its forms and I could write pages on it. A small regional brewery in the province of Limburg, made with great water, to ancient recipes and lovingly prepared in an olde wo

New blog, new approach, new me!
It’s normally Spring time that people also start to think about Spring cleaning their minds and lives in general. We’ll it’s probably Spring sometime in the World so I’m doing mine now. Big changes to our business and some changes personally mean a new approach to my blog. I’ve made some important decisions health and wellbeing wise and I want to reflect that more in my blog. As I go through a period of intense fitness work, abstaining from booze, changing my diet and taking on new challenges I want to reflect that in my musings about marketing because I shall now be a different person as the subject of other people’s marketing act

Being a PC PC – morning, noon and night
There are various reports flying around about a new language guide for police officers, the one I read was in this Sunday’s Telegraph. It reminded me of a Julian Clary sketch from at least a decade ago where he mused about being a policeman himself and how children had to be called Young People or ‘YPs’ as those in the know called them. Language bases, style guides, corporate guidelines all have a place. If you sell a product or service it’s helpful for your teams to describe your offering in a consist

Making clear what I stand for…
The very clever Sylvia Cambie wrote a very neat synopsis of last night’s speech by Interbrand’s chairman Rita Clifton. She concluded by saying: “If you are a brand owner, you have to remember three key points: clarity (as to what you stand for), consistency and leadership (to rally people around brand values).” I was thinking about this in the context of personal branding. I thought it be useful to put a brand logo here, in fact