Are you sharing or pretending to share on social networking sites?
Social networking sites such as Twitter, Facebook and LinkedIn allow online and offline business owners to share information that their potential customers might appreciate. But there’s sharing and then there’s sharing. Here&rsqu...

Twitter caution: Do not over-tweet
On my Site-Booster.com guest post “How to Use Twitter for Business Marketing” I received a comment from a person preferring Twitter to blogging because a tweet is much briefer than a blog post. And I absolutely agree that a benefit to ...

Focused blogging to promote your brand, book or business online
If you have a Web site to promote your brand, book or business, do you also have a blog? A blog adds something valuable to a Web site if you post articles several times a week – fresh content to let the search engines know your Web sit...

Internet marketing: It is important to have a consistent message across cyberspace
As you build your Internet presence for marketing your brand, book or business, you want to be very aware of how you are presenting yourself to different audiences. On LinkedIn the information asked for supports a professional image. Thus wha...

Book marketing on the Web: It's not your grandmother's book marketing
I received an inquiry concerning an author who wants to do book marketing for her book. The author has a marketing degree from some years ago and believes that she still knows everything there is to know about marketing. In my reply I explain...