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Here's an article from Chris Cardell, a great marketer from the UK with the right idea about using the telephone in your business... Telemarketing has a bad reputation, and that puts many Entrepreneurs off to using it in their business. This can mean you losing out on a fortune. Because, approached ...
1 year ago
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A few months ago during the NFL playoffs Bill Cowher did pregame segment on CBS about creating the ultimate quarterback by selecting the most desirable attributes from the best QB's in the league.  He played mad scientist and came up with a Frankenstein-like super QB with Brees' leadership ability, ...
1 year ago
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I first heard the line, "little hinges swing big doors" from Dan Kennedy.  He was talking about the subtle nuances of marketing and sales that have a tremendous impact on results. The little things that make a huge difference. So this line,"little hinges swing big doors." is a great way to talk ...
2 years ago
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I was sitting in one of the many marketing meetings I've attended over the years and came up with this acronym that defines our client base and our prospective cutomers who are aspiring to achieve exceptional marketing and sales results.  Hopefully this little acronym can help your busines ...
2 years ago
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I hear this all the time (in reference to the title), actually, I don’t hear this all the time...I hear this occasionally from smart sales managers who understand you can’t simply hire sales people and expect them to sell without holding them accountable.  The rest of the VPs, Owner ...
2 years ago
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As your phones go - so goes your business! Does that statement resonate with you? Would you agree? Your phone is the lifeblood of your business...if not "the lifeblood" surely it's a vital organ.  I don't mean the actual physical hardware - the plastic handset, the digital screen, the cords - I ...
3 years ago
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It's playoff time baby. I can't help but think about business lessons that can be learned from watching pro-sports. Instant replay with crystal clear slow motion video recording has changed the game of professional football.  A lot of people were and still are opposed to instant replay, but I'm ...
3 years ago
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  Recession Response Here are six recession response strategies to help you profit in the current economic climate. Response # 1. Ensure every lead opportunity is being handled and accounted for properly. Many business don't realize they get good leads, everyday,that "slip through the cracks" - ...
3 years ago
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What if you could replicate your top salesperson 3, 4 even 5 times over? Wouldn't it have a dramatic impact on your revenue?I have helped companies "clone" their top sales performers.Here's a step-by-step formula:1. Recruit young, aggressive yet coachable salespeople who have good personal ...
3 years ago
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