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No Spin PR · 5M ago

Virtually attending a literary salon

I’m thrilled to have been invited to attend the first #yycsalon via Skype tonight and will be live tweeting it since I couldn’t actually make it to Calgary. Here are the details – you can follow Susan Toy of Alberta Books Canada on Twitter, but she’s hosting, so check out the hashtag instead. And if
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No Spin PR · 7M ago

Revisionist journalism in a social media age

I feel compelled to blog about an experience I recently had with the online (self-described) blog of a local radio station. I, am however, going to blog about it without naming names, because I hope to inspire a bit of a discussion rather than point the finger at one mainstream media outlet that emp
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No Spin PR · 9M ago

Program enhancement via live blogging and live tweeting

If you cast your net widely for volunteer live tweeters, you'll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate.
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No Spin PR · 9M ago

Bevolution

It took almost four billion years for humans to evolve into anything like their current form. The unknown scribbler to best-selling author and household word is also a process.
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No Spin PR · 1Y ago

100 Marketing Stats for 2011 (with some charts and graphs thrown in for good measure)

HubSpot’s latest 100 [Awesome] Marketing Stats, Charts and Graphs – some good stuff in here – always nice to have a fact or two at one’s fingertips. The focus on ‘earned media’ as a descriptor for marketers makes me uneasy as a PR person. But check out the 2/3 of the US of A that’s [...]
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No Spin PR · 1Y ago

Author/Publisher Checklist for Online Bookselling and Promotion

The online book buying and recommendation process is not the same as the in-store buying experience, and while it's got some advantages (instant gratification when you're buying an ebook, for instance; no trek to the store or waiting for a special order to come in the case of pbooks), it's also got
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No Spin PR · 1Y ago

The power of Twitter hits mainstream TV

Knowledge sharing leads not only to collaboration but to lives saved as Twitter hits Grey's Anatomy.
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No Spin PR · 1Y ago

The Literary Project interviews – me!

I hadn't quite believed that authors needed help from PR people – or that they'd be willing to pay for my help. They do, they can, and they will.
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No Spin PR · 1Y ago

Media prep, Skeptical Radio, and science-y books for all

Every once in a while it's good for a PR person to get a taste of her own medicine by doing an interview rather than just arranging one for a client.
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No Spin PR · 1Y ago

Goodreads for authors

Your publisher needs your support and participation, and you are not J.D. Salinger. If and when you've written and sold as many books as you care to, feel free to terminate your Goodreads/other book social networking membership and revel in your hermit status.
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