‘The Biggest Loser’ Trainer is Selling Some ‘Losers’
“America’s Toughest Trainer” has gone too far.  I hate to see Jillian Michaels get into the supplement business — especi

Another Look at the Simplicity Trend
Simplicity sells.   In fact, simple may be the most powerful marketing claim in 2010, according to an article last week (Oct. 27) by Bruce Horovitz in USA Today.  “If 2009’s hottest sales pitch was all about buying stuff on the cheap,

Sifting Through New Sugar Guidelines
source: Flickr Howzey The American Heart Association’s new guidelines for added sugars was the topic of my latest article in the

Food Trend Update: Next Generation of Superfruits
Everyone is always searching for the next big thing. And that’s especially true in the nutrition world. Nowadays, it seems the biggest gues

Focusing on Food Labels: A Short Ingredient List Has Become Something To Brag About