Mr Wolff and Mr Olins
Greetings, Mr Wolff. Why thank you, Mr Olins.   Enjoy the treat. Pedro

Brainstorm
“Brainstorm” is a new web series by Altoids, produced by FOX mobile studios, set to show what the life in an advertising agency is reaaaaally like. A counterpoint to Madmen’s uber glamorous feel, “brainstorm” caricatures today’s hyped-out ad gurus, obsessive account managers, wacky copywriters et al. Eight online episodes depict the life at Yogurt, an ad agency that has lost it’s biggest client and is going through a rough time, in need for a great creative pitch for the Altoids account. A self-proclaimed ad guru is hired to take over the project, which generates mixed feelings within the st

Puma & Ferrari.
Because good brands can.

Nielsen and Facebook.
Nielsen and Facebook have partnered up to study ad effectiveness on Facebook. The service, “brandlift”, “will use opt-in polls on Facebook’s home page to gauge user sentiment around advertisements, measuring “aided awareness, ad recall, message association, brand favorability, and purchase consideration.” Statistics are an important move for Facebook and advertisers, and a partner like Nielsen will probably offer the credibility lost after having shut down beacon. As updating your status at all ti

Preppy is chic.
Prada says so. Gossip girl too. Target’s launched a collection inspired by the look… and mainstream follows.   (photo of an ad by Prada, featured in the back-cover of this month’s monocle)