Social Media Analytics: Twitter: Quantitative & Qualitative Analysis
Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web analytics.These new channels, twitter and facebook and youtube and tumblr and, yes, even blogs, are very distinct customer

Web Analytics 2.0 Book: In Stores Now!!
I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!!Even with a broken right hand I can’t help but write this post!The waterfall of positive feeling stems from the fact that this book was very hard to write.I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs

Analytics Becomes Intelligent. Hello Insights!
A while back I walked into a meeting and said:“You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly glorified data pukers. Each tries to outdo the other in trying to collect ever more data and regurgitating it. For all the math they do, it is astonishing how little intelligence they have, how little actual smarts are applied.”Silence for a a few mins.Awkward glances.Then this: “What do you mean,

Web Analytics Success Measurement For Government Websites
If you know what the desirable outcomes are from your website, it is not hard to measure performance of the website for you and your customers.Measuring top line success of ecommerce websites is not very complicated, all the sweet revenue based outcomes are there (at the least).Measuring non-profit websites is a bit complicated, but not really all that hard because we can, with a small amount of love, figure out outcomes to focus on (donations, # of sign-ups for the protest in DC, # of peti

Brand Measurement: Analytics & Metrics for Branding Campaigns
One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.”Admit it, you’ve heard it.I suspect you’ve even used it liberally!! : )Before we go any further I must clarify that I love branding campaigns just as much as the next guy.I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid