Octane Interactive

I very rarely share customer service issues with my blog readers, but dealing with AT@T has brought me to a point where I do want to share this odyssey with you. What follows is a blow by blow description as to what happened when I order a simple phone line...

This link will take you to a research sudy conducted by Engauge on the uses and communication value of Pinterest. http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf

"The results from The CMO Survey are in and one fact is very clear: Chief Marketing Officers are overwhelmingly optimistic about the U.S. economy’s outlook. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, optimists outweighed pessimists 8 to 1

The Brand Graph™ Study Reveals Surprising Results for Auto, CPG, Entertainment, Financial, and Retail Read more: http://www.33across.com/pressrelease-011812.php#ixzz1lEfsdCVV

Thought you might be interested in a study from InSites Consulting. It shows how few American companies have integrated their social media marketing efforts across their marketing strategy. Read the article on Marketing Profs. http://www.marketingprofs.com/charts/2012/6855/integrating-social-media-s

Thought you might be interested in this new study by Pivocon. Frankly, I am amazed that we still have to ask these questions. In one way or another social media is part of today’s marketing toolbox. There are very few companies that would not benefit from adding some type of...

A couple of years ago, when many marketing "gurus" were saying email was dead, I said that mobile and espcially the iPad would boast the use of email marketing. So What do I see today? A study indicating that 23% of emails are opened on mobile devices. Read the article...

You may find the results of a survey conducted by the Branding Forward Project interesting and helpful to your efforts. The Branding Forward Project, a collaboration between Mechanica and Fast Company, is an ongoing investigation of the challenges and opportunities faced by those on today’s branding

There is an interesting new study conducted by Demandbase, a company that enables B2B marketers to improve marketing conversions and turn web traffic into sales, titled 2011 National Website Demand Generation Study. The number one lead source is personal connections and referrals (41%). No surprise

MPI (Meeting Planners International) has released a new white paper showing the importance of group meetings and trade shows . The white paper is full of data and concepts. You can get a copy here: http://www.mpiweb.org/Libraries/NTA-Reports/Meetings_Deliver.pdf