Stopping the Presses ...
It is never an easy thing to say goodbye, but the time has come to stop the virtual presses at One Degree.  As of today, October 20, 2009 we will no longer be publishing new content.  We have been delighted to be a part of your online marketing content consumption for the last few years. To share our thinking behind this move, we’ve prepared the following Frequently Anticipated Questions: Frequently Anticipated Questions 1. What? WHAT?!  But, why? There are a few key reasons: The Mercenary One: Publishing and maintaining a site like One Degree is a lot of work. And it doesn't

Digital Public Affairs Strategist - Fleishman-Hillard - Ottawa
Fleishman-Hillard Canada is looking for a Digital Public Affairs Strategist to develop stakeholder relationship platforms and public affairs campaigns that increase awareness and influence the audiences that matter most to our clients.The digital strategist will offer creative thinking to existing social media work, and partner with other FH digital experts to provide insight for new business opportunities.Based in Ottawa, the digital strategist will work within the FH Public Affairs group to: support existing clients; integrate digital strategies into broad-based public affairs programs; execute grass

Interview with Stephen Henrik at Mobile Innovation Week
By David Offierski Stephen Henrik, Director of Business Development for the Globe and Mail addresses how the paradigm shift for content delivery requires new models of monetization in his video interview for onedegree.ca The reality that mobile user is able to create an a-la carte-menu of media that is always “in hand” means media budgets will continue to shift to mobile channels as we consume more and richer content via our mobile device.

Branding Canada, Eh!
by Lynda Partner The best part about blogging is that it can be about opinions, unconstrained by the lack of context or data, just pure opinion. Last week I went to a breakfast session put on by the good folks at Leger Marketing. The talk was about branding a nation as opposed to a corporation. I was fascinated by the subject as I have long had a secret desire to take on branding Canada as my next car

Interview with Mark Thomson at Mobile Innovation Week
By David Offierski In this interview, Mark Thomson, Director of Mobile for The Weather Network & MeteoMedia, gives a great example of how mobile content allows an unprecedented ability to deliver information and services in a highly contextualized manner. This 1-to-1 request for content allows marketers to deliver contextualized ads to users that will boost relevancy and conversions to sales. The Weather Network WeatherEye application serves contextual mobile advertising for the 1.6 million users who have downl