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Online Marketing Moment · 3W ago

Book – HBR Guide to Managing Up and Across

The guide is a collection of helpful tips on how to include remote colleagues into projects more effectively, navigate complicated matrix organization, and build helpful networks.  A fantast...
Online Marketing Moment · 4W ago

BMA – Gaining Truth and Actions from Attribution

As usually, BMA presented a very insightful event.  Attribution is a serious, and, sometimes, heated debate between marketing, sales, and even occasional marketing silos 🙂   Blue Jeans uses ...
Online Marketing Moment · 1M ago

Modern Marketing Experience 2017

Fantastic conference, as usually!  This year, the emphasis on “people” aspect of the business and organizational alignment, introduced last year, became more clear. CMO track was also discus...
Online Marketing Moment · 2M ago

BMA – Using Customer Data for B2B Growth

Data in business (and human society in general) plays a interesting role.  Kiyoto Tamura started the presentation with a note from his experience in finance: data plays a huge role, but most...
Online Marketing Moment · 3M ago

Modernize or Fail

Just Media sponsored an excellent marketing event at Google campus “Modernize or Fail: How B2B Marketers Should Overhaul Their Digital Presence to Drive More Business Success.” Curiously, Di...
Online Marketing Moment · 3M ago

BMA – Return on Marketing Investment Using a Data Science Approach

Fantastic presentation!  It exposed the audience to the depth of data science in marketing, including unfamiliar terms and concepts.  From one side, the event reminded to some of us in the a...
Online Marketing Moment · 3M ago

Book – Under New Management

An insightful book encouraging us to challenge established management practices and traditional conventions.  The analogy at the end of the book was particularly interesting: an efficiency o...
Online Marketing Moment · 4M ago

Book – The Analytical Marketer

An insightful book describes the process many companies in the industry undertake in some form – marketing transformation.  The book illustrates some aspects that many marketers observed in ...
Online Marketing Moment · 4M ago

Book – Big Data

The book gives a good general introduction into the concept of Big Data and illustrates it with very interesting examples.  The examples show new business approaches possible in the world of...
Online Marketing Moment · 4M ago

Love Your Pipeline Event

Interesting: a panel of advanced industry marketers did not have significant experience in every industry area.  In many cases, they were starting ABM and just moving into predictive.  The s...