Add Your Blog | | Signup
Online Marketing Moment · 2W ago

Yummly

Though I do not cook and typically avoid trying exotic foods as much as I can do it politely, a friend invited me to an industry event at Yummly.  Wow – meeting a friend was a pleasure, but ...
Online Marketing Moment · 1M ago

Book – Team of Teams

The book is an excellent explanation of changes in our environment and why organizations will be more successful with a new approach to management. The most interesting point is the parallel...
Online Marketing Moment · 1M ago

Book – The Ultimate Question 2.0

I thought I knew what NPS was.  A few years ago I worked for a company, which had a survey with one NPS question on its website.  Other companies discussed NPS, and I also read an extensive ...
Online Marketing Moment · 2M ago

Book – Experiences: The 7th Era of Marketing

Excellent book!  The authors suggest a somewhat different view on content marketing – an experience-based approach.  A concentration on the experience itself as the “product” is the 7th era ...
Online Marketing Moment · 3M ago

BMA – Fixing the Mid-Funnel

The discussion focused on the mid-funnel – the “new problem child” for many marketing organizations. Our environment: 50% of marketers are compensated on generating pipeline If prospects eng...
Online Marketing Moment · 3M ago

BMA – Communicating Marketing’s Performance: The CMO Dashboard

This insightful presentation included guidelines for creation of a useful dashboard and typical mistakes companies make at the point of dashboard planning and creation (plus examples!). Siri...
Online Marketing Moment · 3M ago

BMA – Artificial Intelligence for Customer-Centered Marketing

As usually, a thought-provoking event with the main idea “think about an opportunity AI presents!”  We, marketers, often concentrate on shortcomings of current AI to help us do our jobs now,...
Online Marketing Moment · 4M ago

BMA – Content Marketing at Adobe

This insightful event focused on content marketing in its broader sense.  This approach is both reasonable and refreshing. Interesting – expert content is more valuable that user reviews for...
Online Marketing Moment · 6M ago

BMA – ABM Optimization

As usually, the event started from lovely networking and proceeded to a very insightful conversation about ABM and everything related to the topic (from a marketer’s perspective, it pretty m...
Online Marketing Moment · 7M ago

Book – Winning Them Over

The book compares management style of the past with current, more collaborative approach.  As we live (and work) in the era of persuasion, the book introduces persuasion techniques and gives...