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Online Marketing Moment · 2W ago

BMA – Content Marketing at Adobe

This insightful event focused on content marketing in its broader sense.  This approach is both reasonable and refreshing. Interesting – expert content is more valuable that user reviews for...
Online Marketing Moment · 2M ago

BMA – ABM Optimization

As usually, the event started from lovely networking and proceeded to a very insightful conversation about ABM and everything related to the topic (from a marketer’s perspective, it pretty m...
Online Marketing Moment · 3M ago

Book – Winning Them Over

The book compares management style of the past with current, more collaborative approach.  As we live (and work) in the era of persuasion, the book introduces persuasion techniques and gives...
Online Marketing Moment · 3M ago

Book – Think Simple: How Smart Leaders Defeat Complexity

Many people think that they have a more complex business than they have.  More times than not, they actually create complexity in their mind. JCPenney: though we remember the outcry of disap...
Online Marketing Moment · 3M ago

Book – Reinvention

Just before our professional association meeting at the company office, we realized that the previous group was still occupying the room.  As a representative of both professional associatio...
Online Marketing Moment · 4M ago

Book – HBR Guide to Managing Up and Across

The guide is a collection of helpful tips on how to include remote colleagues into projects more effectively, navigate complicated matrix organization, and build helpful networks.  A fantast...
Online Marketing Moment · 4M ago

BMA – Gaining Truth and Actions from Attribution

As usually, BMA presented a very insightful event.  Attribution is a serious, and, sometimes, heated debate between marketing, sales, and even occasional marketing silos 🙂   Blue Jeans uses ...
Online Marketing Moment · 5M ago

Modern Marketing Experience 2017

Fantastic conference, as usually!  This year, the emphasis on “people” aspect of the business and organizational alignment, introduced last year, became more clear. CMO track was also discus...
Online Marketing Moment · 6M ago

BMA – Using Customer Data for B2B Growth

Data in business (and human society in general) plays a interesting role.  Kiyoto Tamura started the presentation with a note from his experience in finance: data plays a huge role, but most...
Online Marketing Moment · 6M ago

Modernize or Fail

Just Media sponsored an excellent marketing event at Google campus “Modernize or Fail: How B2B Marketers Should Overhaul Their Digital Presence to Drive More Business Success.” Curiously, Di...