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Online Marketing Moment · 2d ago

BMA – Using Customer Data for B2B Growth

Data in business (and human society in general) plays a interesting role.  Kiyoto Tamura started the presentation with a note from his experience in finance: data plays a huge role, but most...
Online Marketing Moment · 4W ago

Modernize or Fail

Just Media sponsored an excellent marketing event at Google campus “Modernize or Fail: How B2B Marketers Should Overhaul Their Digital Presence to Drive More Business Success.” Curiously, Di...
Online Marketing Moment · 1M ago

BMA – Return on Marketing Investment Using a Data Science Approach

Fantastic presentation!  It exposed the audience to the depth of data science in marketing, including unfamiliar terms and concepts.  From one side, the event reminded to some of us in the a...
Online Marketing Moment · 1M ago

Book – Under New Management

An insightful book encouraging us to challenge established management practices and traditional conventions.  The analogy at the end of the book was particularly interesting: an efficiency o...
Online Marketing Moment · 2M ago

Book – The Analytical Marketer

An insightful book describes the process many companies in the industry undertake in some form – marketing transformation.  The book illustrates some aspects that many marketers observed in ...
Online Marketing Moment · 2M ago

Book – Big Data

The book gives a good general introduction into the concept of Big Data and illustrates it with very interesting examples.  The examples show new business approaches possible in the world of...
Online Marketing Moment · 2M ago

Love Your Pipeline Event

Interesting: a panel of advanced industry marketers did not have significant experience in every industry area.  In many cases, they were starting ABM and just moving into predictive.  The s...
Online Marketing Moment · 2M ago

Book – The Business Blockchain

The book is a good introduction to the industry concepts.  Blockchain often perceived as a technology only without understanding of other aspects of the phenomenon. What is the blockchain? B...
Online Marketing Moment · 3M ago

Book – Matchmakers: The New Economics of Multisided Platforms

Yes, it is completely correct, I do not remember anything related to multi-sided platforms in business school curriculum several years ago. The book gives an excellent explanation of busines...
Online Marketing Moment · 3M ago

BMA -Customer Relationship Intelligence (CRI)

Customer Relationship Intelligence (CRI) – an approach that is trying to quantify and organize customer understanding and apply this understanding to improve business results.  The objective...