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Online Marketing Moment · 2W ago

Book – Experiences: The 7th Era of Marketing

Excellent book!  The authors suggest a somewhat different view on content marketing – an experience-based approach.  A concentration on the experience itself as the “product” is the 7th era ...
Online Marketing Moment · 3W ago

BMA – Fixing the Mid-Funnel

The discussion focused on the mid-funnel – the “new problem child” for many marketing organizations. Our environment: 50% of marketers are compensated on generating pipeline If prospects eng...
Online Marketing Moment · 4W ago

BMA – Communicating Marketing’s Performance: The CMO Dashboard

This insightful presentation included guidelines for creation of a useful dashboard and typical mistakes companies make at the point of dashboard planning and creation (plus examples!). Siri...
Online Marketing Moment · 1M ago

BMA – Artificial Intelligence for Customer-Centered Marketing

As usually, a thought-provoking event with the main idea “think about an opportunity AI presents!”  We, marketers, often concentrate on shortcomings of current AI to help us do our jobs now,...
Online Marketing Moment · 2M ago

BMA – Content Marketing at Adobe

This insightful event focused on content marketing in its broader sense.  This approach is both reasonable and refreshing. Interesting – expert content is more valuable that user reviews for...
Online Marketing Moment · 3M ago

BMA – ABM Optimization

As usually, the event started from lovely networking and proceeded to a very insightful conversation about ABM and everything related to the topic (from a marketer’s perspective, it pretty m...
Online Marketing Moment · 5M ago

Book – Winning Them Over

The book compares management style of the past with current, more collaborative approach.  As we live (and work) in the era of persuasion, the book introduces persuasion techniques and gives...
Online Marketing Moment · 5M ago

Book – Think Simple: How Smart Leaders Defeat Complexity

Many people think that they have a more complex business than they have.  More times than not, they actually create complexity in their mind. JCPenney: though we remember the outcry of disap...
Online Marketing Moment · 5M ago

Book – Reinvention

Just before our professional association meeting at the company office, we realized that the previous group was still occupying the room.  As a representative of both professional associatio...
Online Marketing Moment · 6M ago

Book – HBR Guide to Managing Up and Across

The guide is a collection of helpful tips on how to include remote colleagues into projects more effectively, navigate complicated matrix organization, and build helpful networks.  A fantast...