Operation Red State

Sorry for the slightly misleading title.  By no means am I alleging that Internet advertising is a waste of money….just the way most of you DO IT. Let me give you a prime example local to here in Iowa.  Soon to be failed candidate, Jon Murphy is vying for State Auditor against the obscenely more [..

This will be a quick one.  I have one things to say.  Yes, you as a political candidate should be using YouTube to post your videos.  There is just one things I’ve been seeing lately that is frustrating the CRAP out of me. STOP putting embedded YouTube videos on your landing pages for your Internet

How would you define “fair” as it pertains to politics?  The Des Moines Register reported our assistance with Kent Sorenson’s Campaign against the radical-liberal, Staci Appel (who’s husband just happens to be one of the three SC Justices that legislated gay marriage from the bench). “The Register s

Wednesday YouTube launched their Search Stories videos similar to the one Google aired on a commercial during this years Super Bowl.  Search Stories allows you to use six search terms under seven or so categories to create some really cool videos. If there hasn’t been much news about you or you don’

I’m a metrics freak.  I love analytics.  Every tool I use has some sort of measurement figure that enables me to make good decisions that will have positive impacts and adapt to change.  Analytics SHOULD run your eCampaign, not gut feeling or perception.  The numbers are always right. Let me give yo

Today I’m talking to those of you that run in those statewide races that are won primarily on name recognition.  Races like Secretary of Agriculture, Secretary of State, etc.  These are very important positions but are almost always over-shadowed by popular gubenatorial and congressional races.  The

Well, it’s the tool we’ve all been waiting for.  A way to process transactions without ever having to leave Facebook.  With Facebook being the largest and most active of social networks it was only a matter of time before this came around, but now we have this great tool offered to Blue Swarm client

Part I – Audio Your campaign should be using video and a lot of it. Campaign video can build a reputation and a defense against baseless attacks from the competition. Video also helps you build your brand. Just check out the latest stats from Comscore on Youtube and you’ll find that 33.2 billion vid