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Nuru
It is hard to surpise me with new creative work after blogging four years about social advertising. But Nuru did! In this post three gorgeous video’s all made in house. It is a combination of personal stories and animated storytelling. Nuru, a Kiswahili word meaning “light”, is a new humanitarian organization at the crossroads of innovation and extreme poverty. Nuru founder and CEO Jake Harriman attended the U.S. Naval Academy and served over 7 years in the Marine Corps as an Infantry Platoon Commander and a Special Operations Platoon Commander for an elite unit called Force Recon. Du

Crush Global Warming
Crush Global Warming is a personalized, viral hip-hop video aimed at encouraging young people to declare their independence from fossil fuels. Free Range Studios created this video for the Alliance

TubePetition
More creative work on the road to the Copenhagen COP15 summit, the most important climate change conference in a decade. In order to promote global climate change awareness, Tel Aviv based agency Mizbala created the TubePetition. Powered by Youtube’s shared annotations technology, it is the first petition inside a Youtube video that literally allows users to sign it and raise their voice. “Now is the time to raise your voice. One Earth, One voice.” Author: Marc

So Much More
A Chennai-based Indian agency brings us a series of anti-smoking posters that compares smoking related deaths to those caused by guns, drugs, poison, etc. Another example of images speaking louder than the statistics themselves. Author: Meena Kadri

Make FAIM disappear
“In 2009… 1 billion people are suffering from malnutrition 1000 people gathering in Paris to denouce this unbearable fact.” Action Contre La Faim (Action Against Hunger) organized a mobilization at October 14 in Paris with the help of Magnum photographer Abbas. People were photograped and invited to put their picture on a giant wall to make disappear the word “FAIM” ("hunger" in french) Author: Marc