Add Your Blog | | Signup
Our Creative Works · 1W ago

Does Your Brand Walk the Walk?

What happens when brands talk the talk but don’t walk the walk? Well, recently, employees from one of Canada’s largest and most-recognized telecommunications company have made claims that th...
Our Creative Works · 3W ago

What Went Wrong: Dove’s Soap Ad

In the next of our, “What Went Wrong” series, I’d like to explore a recent controversial advertisement aired by Dove. For years, Dove has created a brand that’s reflective of “real beauty” f...
Our Creative Works · 1M ago

What Went Wrong: Kendall Jenner and Pepsi

In our next series, coined “What Went Wrong,” I’ll be discussing recent controversial marketing campaigns and providing an analysis of why I feel they may have failed. My goal of this series...
Our Creative Works · 1M ago

What Does It Really Mean Series: Video Marketing

In the last of our “What Does It Really Mean?” series, I’d like to explore the term Video Marketing. Although you may not be familiar with the term Video Marketing, you’ve no doubt come acro...
Our Creative Works · 2M ago

What Does It Really Mean Series: Mobile Friendly

Next in our “What Does It Really Mean?” series is the term Mobile Friendly. I admit it sounds odd to think of mobile in terms of it being friendly or unfriendly. However, the reality is that...
Our Creative Works · 2M ago

What Does It Really Mean Series: Native Advertising

Next in our “What Does It Really Mean” series is Native Advertising. This is another one of those confusing industry buzzwords, but one that’s important because native advertising is everywh...
Our Creative Works · 3M ago

What Does It Really Mean Series: Marketing Automation

There are so many buzzwords being tossed around these days in the marketing world that it’s hard to keep up. It’s important that you understand what these terms mean so that you can make an ...
Our Creative Works · 4M ago

Influencer Marketing: 3 Tips For Finding The Right Influencer For You

In my last blog I discussed if influencer marketing is right for your business. I highlighted how 94% of those who used influencer marketing believe the tactic to be effective. It appears th...
Our Creative Works · 4M ago

Influencer Marketing: Is it Right for Your Business?

We all know that in the digital world the only thing constant is change. It seems that every day I hear about a new social media platform emerging and with it a new “superstar”. These “super...
Our Creative Works · 4M ago

Are You Missing the Boat with Social Media?

Social media is buzz word on everyone’s lips, yet it remains a mystery to many people. According to Social Media Examiner, 97% of marketers are currently participating in social media—but 85...