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Our Creative Works · 4d ago

Influencer Marketing: 3 Tips For Finding The Right Influencer For You

In my last blog I discussed if influencer marketing is right for your business. I highlighted how 94% of those who used influencer marketing believe the tactic to be effective. It appears th...
Our Creative Works · 2W ago

Influencer Marketing: Is it Right for Your Business?

We all know that in the digital world the only thing constant is change. It seems that every day I hear about a new social media platform emerging and with it a new “superstar”. These “super...
Our Creative Works · 1M ago

Are You Missing the Boat with Social Media?

Social media is buzz word on everyone’s lips, yet it remains a mystery to many people. According to Social Media Examiner, 97% of marketers are currently participating in social media—but 85...
Our Creative Works · 1M ago

5 Tips to Increasing Your Business’s Online Reputation

With almost all business being conducted online it’s no wonder that businesses, not just individuals, are concerned about what the ‘online world’ is saying about them. From sites where emplo...
Our Creative Works · 2M ago

Building a Cohesive Brand Identity

I know companies understand that they need to have a brand, but many miss the mark on creating a cohesive brand identity. Although many may see this as ‘fluff’, creating a strong brand ident...
Our Creative Works · 2M ago

The Secret to Marketing Campaign Success: Plan, Plan & Plan Some More

Failing to plan is planning to fail. -Alan Lakein Successful marketing campaigns don’t just happen; they take careful planning and a lot of time and effort. They’re focused, tactical initiat...
Our Creative Works · 3M ago

Research PART II: Competitive Analysis: Secret Weapon – The Mystery Shopper

In our last blog we discussed Market Research – Your Roadmap for Success. Today I’m going to delve into competitive analysis and more specifically, using mystery shopping to conduct competit...
Our Creative Works · 3M ago

Market Research – Your Roadmap for Success

What exactly is market research? Why is this powerful tool important for your business? Market research provides valuable insights on what people will buy, why they’ll buy it, and how to inc...
Our Creative Works · 4M ago

Earth Day – 4 Key Elements of a Cause Marketing Campaign

Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what y...
Our Creative Works · 4M ago

How To Make Podcasts Part of Your Winning Strategy

In my previous blog post, I went over some of the key advantages of using podcasts as part of your marketing mix. Now I’d like to share with you 5 tips on how to incorporate podcasts into yo...