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Our Creative Works · 5d ago

Building a Cohesive Brand Identity

I know companies understand that they need to have a brand, but many miss the mark on creating a cohesive brand identity. Although many may see this as ‘fluff’, creating a strong brand ident...
Our Creative Works · 2W ago

The Secret to Marketing Campaign Success: Plan, Plan & Plan Some More

Failing to plan is planning to fail. -Alan Lakein Successful marketing campaigns don’t just happen; they take careful planning and a lot of time and effort. They’re focused, tactical initiat...
Our Creative Works · 1M ago

Research PART II: Competitive Analysis: Secret Weapon – The Mystery Shopper

In our last blog we discussed Market Research – Your Roadmap for Success. Today I’m going to delve into competitive analysis and more specifically, using mystery shopping to conduct competit...
Our Creative Works · 1M ago

Market Research – Your Roadmap for Success

What exactly is market research? Why is this powerful tool important for your business? Market research provides valuable insights on what people will buy, why they’ll buy it, and how to inc...
Our Creative Works · 2M ago

Earth Day – 4 Key Elements of a Cause Marketing Campaign

Cause marketing refers to the alignment of a brand with a cause that produces profitable and societal benefits for both. Today, consumers want to know what your company stands for and what y...
Our Creative Works · 2M ago

How To Make Podcasts Part of Your Winning Strategy

In my previous blog post, I went over some of the key advantages of using podcasts as part of your marketing mix. Now I’d like to share with you 5 tips on how to incorporate podcasts into yo...
Our Creative Works · 3M ago

Podcasts – Digital Marketing’s New Best Friend

Although podcasts are not new, I’ve noticed a recent resurgence in their popularity that’s worth noting. If you may recall, podcasts are digital media files that feature audio recordings, an...
Our Creative Works · 3M ago

Trade Show Strategy – Tips on How to Make Your Next Trade Show Attendance a Success

Trade shows – no matter how you feel about them, they are here to stay. While we traditionally think of trade shows from an exhibitor’s viewpoint, with increasing costs and resources require...
Our Creative Works · 4M ago

The Missing “Link”

LinkedIn is one of my favourite social media platforms to use. Like many of you, I use it to conduct business development activities, discover potential new talent, and find out what some of...
Our Creative Works · 4M ago

Lately, We Just Don’t Communicate

Imagine your business is about to launch a new campaign. You are sending out an e-blast to give your customers 20% off their next purchase. You’re confident this will be one of your company’...