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Our Creative Works · 1W ago

What Does It Really Mean Series: Mobile Friendly

Next in our “What Does It Really Mean?” series is the term Mobile Friendly. I admit it sounds odd to think of mobile in terms of it being friendly or unfriendly. However, the reality is that...
Our Creative Works · 4W ago

What Does It Really Mean Series: Native Advertising

Next in our “What Does It Really Mean” series is Native Advertising. This is another one of those confusing industry buzzwords, but one that’s important because native advertising is everywh...
Our Creative Works · 1M ago

What Does It Really Mean Series: Marketing Automation

There are so many buzzwords being tossed around these days in the marketing world that it’s hard to keep up. It’s important that you understand what these terms mean so that you can make an ...
Our Creative Works · 2M ago

Influencer Marketing: 3 Tips For Finding The Right Influencer For You

In my last blog I discussed if influencer marketing is right for your business. I highlighted how 94% of those who used influencer marketing believe the tactic to be effective. It appears th...
Our Creative Works · 2M ago

Influencer Marketing: Is it Right for Your Business?

We all know that in the digital world the only thing constant is change. It seems that every day I hear about a new social media platform emerging and with it a new “superstar”. These “super...
Our Creative Works · 3M ago

Are You Missing the Boat with Social Media?

Social media is buzz word on everyone’s lips, yet it remains a mystery to many people. According to Social Media Examiner, 97% of marketers are currently participating in social media—but 85...
Our Creative Works · 3M ago

5 Tips to Increasing Your Business’s Online Reputation

With almost all business being conducted online it’s no wonder that businesses, not just individuals, are concerned about what the ‘online world’ is saying about them. From sites where emplo...
Our Creative Works · 4M ago

Building a Cohesive Brand Identity

I know companies understand that they need to have a brand, but many miss the mark on creating a cohesive brand identity. Although many may see this as ‘fluff’, creating a strong brand ident...
Our Creative Works · 4M ago

The Secret to Marketing Campaign Success: Plan, Plan & Plan Some More

Failing to plan is planning to fail. -Alan Lakein Successful marketing campaigns don’t just happen; they take careful planning and a lot of time and effort. They’re focused, tactical initiat...
Our Creative Works · 5M ago

Research PART II: Competitive Analysis: Secret Weapon – The Mystery Shopper

In our last blog we discussed Market Research – Your Roadmap for Success. Today I’m going to delve into competitive analysis and more specifically, using mystery shopping to conduct competit...