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Paperwork is about Future. Nothing else. Future of brands, consumers, media etc.
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Manoj Kandasamy
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Paperwork.

English - Trend Forecasting, Branding, Technology
http://paperwork.wordpress.com/
Paperwork. · 1Y ago

PAPERWORK IS MOVED

Hi I have moved this blog to a new domain: http://paperwork.co.in/ All my older posts have been ported there. Welcome to the new site and let me know what you feel about the new site. Just click this cool picture to land up to the new site. Ciao! Filed under: 1
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Paperwork. · 2Y ago

My next boss. Is it you? Or the one you know?

JOB. How we perceive this 3 letter word differentiates people who work and people who enjoy the work. I have spent quite a number of sleepless nights in the office not because my boss wanted me to, but because I enjoyed every opportunity that came my way. It is great for anyone to have had [...]
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Paperwork. · 2Y ago

Why I believe JWT is one of the few agencies with great vision.

I love the creative piece of work from Ogilvy where they just transform a simple insight in to a amazing creative expression. In fact I do believe every agency has its own essence and expression(BBDO, W+K, BBH, Leo Burnett etc). Traditionally, AdMen are considered to be laid back and party maniacs.
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Paperwork. · 2Y ago

IF consumer is god, then WHO has the Holy Grail?

What do you want?  This is the question marketers have been asking consumers since the commodity begun. They asked my grand dad. My dad. And now Me. And yes, they will ask my grand son too. The fact is that the consumers themselves don’t know what S/He wants! It’s foolish to expect them to fit [...]
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Paperwork. · 2Y ago

Are ad agencies future ready?

What was the market for “Cola” when Coke was launched? Or what was the market for Burgers when McDonalds was launched? It was virtually ZERO. All those great brands have been built by advertising brick by brick. But the problem is we admen glued to the past rather than steering towards the future. W
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Paperwork. · 2Y ago

New Generation Agencies. Can we see some in 2010?

Personally, the year 2010 looks very interesting and promising for advertising.  I strongly believe this is the year that will determine the future of the advertising industry. And obviously this year will bring the best innovation in agency format and the working style of agencies. Are brands going
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Paperwork. · 2Y ago

Bulls eye from google.

When Google thinks, it will be simple, smart, powerful and obviously futuristic. They have clearly identified the future of mobile which was clear when they acquired Admob. Now, they are going one step ahead by offering a simple and very powerful tool for local businesses. “Google Favourite places”
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Paperwork. · 2Y ago

The future of advertising.

I just came across this wonderful presentation on the future of advertising. This blog is dedicated to discuss and share this thought, but, the presentation gives us a completely new perspective, relatively easy to follow and super simple! The presentation is from John Willshire. Posted in Strategic
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Paperwork. · 2Y ago

Future of magazines.

As claimed by many forecasters and my previous posts, future of the media consumption will be completely different. Nothing will change on the interest towards content, but the channel they would receive content will definitely change. Check out the video below which is mind blowing! Imagine the wor
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Paperwork. · 2Y ago

Are you Cloud confused?

In case  you read my previous blog post “There is definitely something in the air” you would have realized the immense opportunities on cloud computing. In fact a lot happened after the post, Google has presented us with their Chrome OS demo, which is the world’s first cloud computing based OS. So e
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