Help us help the Central Virginia Foodbank
Last year, for our 'holiday sale', LaDifference decided to do something, well, different. We wanted to give our customers a holiday 10% discount, but with a twist. For every donation of 5 cans/boxes of food or a donation of $5 to the Central Virginia Foodbank, a customer received get 10% off one i

Why we love a GOOD Sale
Sales are fun...and I'm not talking about just for the consumer - which I happen to be.(And I'm quite good at being a consumer, too!)At LaDiff, we have FUN with our sales.First, there are the 'games' we've played...in the past we've asked our customers tosearch for secret itemssing patriotic songwear specific colors and/or outfitsBut the real fun is in knowing that we're offering really cool LaDiff stuff ON SALE.Right now LaDIFF is in the midst of our first HALF OFF sale.When you have a sale called 'half off' you get a lot of questions. We've tried to answer the most fr

So, what did you REALLY think?
We knew we were taking a risk.Double entendre is always risky.Some people won't hear the 'risky' part, and the joke goes over their heads. Others ONLY hear the 'risky' part, and ignore the safe part, and take it far too literally.Since mid-October, LaDiff has been running a TV commercial called "Passion for Dining." The concept came from Aaron Dotson, Frank Gilliam and team, and was produced by C.J.Hawn, all of Elevation Advertising. Very talented people with very creative ideas... and this was no exception.Let me back up.In July, we asked Elevation to create our

Comfort, Color, and a some 'star' sightings....... LaDiff's recap of the October 2009 High Point fur
1. COMFORT is king: deep, plush seating wowed us. Sink into comfort. Don't want to get up and keep walking comfort. No 'perching' on the edge of your seat; we're talking become one-with-the-furniture comfort.2. FABRIC is BACK in modern design. While microfiber covers and ultrasuede are still out there, and still have their places, ‘REAL’ fabrics in rich textures are BACK: linens, chenilles, woven cottons, etc. This only adds to the lushness of the COMFORT (see #1!).3. Where there is FABRIC, there is COLOR. After the safe sea of brown, brown, and brown (okay: tan, taupe, and chocolate),

Friends
The best part about spending 2 weeks a year in High Point, trudging around from showroom to showroom, sleeping in a strange bed, working 14 hours/day?Seeing friends.Yep.That's it.Sure, it's fun to see really cool furniture - especially when some of our friends have been particularly inspired - but the best part is the 'catching up.'"How ARE you?""We're good... we're good.""How is business?""Better... we think it's getting better. Yes. Definitely getting better.""Ours too... what a year.""No kidding!""And your kids?""Still growing!!!""S