Internetin hakukoneet laulavat, kun suomalaiset tekevät ostopäätöstä

Vieraskynä: Katsaus web-analytiikan järjestelmiin

Quick response codes help cross-channel measurement

Recap of eMetrics Stockholm 2009
eMetrics in Stockholm gathered less than hundred participants two weeks ago. Main reason for this, by Sandra and Matthew Finlay from Rising Media, was that companies are cutting their traveling costs. Well, those end customers who where on site got really good value for their money because there was constant opportunity to get even personal coaching from several consultants and vendors!It was really nice to hang around all day (an

eMetrics Marketing Optimization Summit - starting next week in Stockholm
eMetrics Marketing Optimization Summit is starting next Monday in Stockholm. First I will attend web analytics round table with my colleagues and friends including Lars Johansson, Marc Saarde, Aurélie Pols and Oliver Schiffers. The panel discussion is moderated by Jim Sterne so I'm in very good company, although I'm not quite sure yet what we are go

Web Analytics Wednesday in Amsterdam - my presentation available
There was +60 attendees last night at Web Analytics Wednesday in Amsterdam. The event was organized by Frans Appels and hosted by Tribal DDB. It was really good to see a presentation from Filip Baardman, e-Commerce Manager from Hotel Management Group. Although it was in Dutch, I got a good picture how they are using Google Analytics and Website Optim

Web Analytics Wednesday in Amsterdam: sharing cases with the Dutch community
Tomorrow I will be speaking at Web Analytics Wednesday in Amsterdam. I'm really excited about this event and getting in touch with the Dutch web analytics community. First I planned just to visit my friend, but then I found out Frans planning the Web Analytics Wednesday and after a little push I had this opportunity to share couple of stories and my experiences.Basically my presentation is build around three in depth customer cases:Rimmellondon.fi – how they are trying to mea

How to measure Social Media - Recap of MindTrek
Very good social media presentations by Chris Messina, David Coleman, Maria Pienaar, Kaija Pöysti, Teemu Arina and panel discussions at MindTrek on Thursday inspired me to write this recap. First of all I have to admit that social media is very complex! Like (human) relationships usually are...For those who don't know anything about social media (and believe