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PHARMACOSERIAS · 9h ago

Pharma RepTrak 2017: Pharma Reputation 2014-2017 (cont.) Top companies

. Ver/Descargar Ver anterior: Pharma RepTrak 2017: Pharma Reputation 2014-2017
PHARMACOSERIAS · 9h ago

Hoy me encontrareis en...Casa del Libro (Madrid) presentando Salud y Comunicación.

. 28 de junio a las 19 horas en La Casa del Libro  Maestro Vitoria, 3 Madrid Presentación de nuestro libro:   COMUNICACION Y SALUD (En papel) VV.AA. El campo de las ciencia...
PHARMACOSERIAS · 1d ago

Pharma RepTrak 2017: Pharma Reputation 2014-2017

.    Ver/Descargar RepTrak® Framework  We measure the reputations of thousands of the world’s most prestigious companies annually using our RepTrak ® framework – the world’s larg...
PHARMACOSERIAS · 1d ago

Menos mal que...vamos mal (XXXVI): Novartis annual dividend

Ver anterior: Menos mal que...vamos mal (XXXV): Grifols...se compra a si mismo.
PHARMACOSERIAS · 2d ago

Humor...es lunes: Pon una aspirina entre tus rodillas...

Put an Aspirin Between Your Knees and Call Me in the Morning:  Rick Santorum, Birth Control and the Rhetoric of Indirection  When is a joke more than a joke? I’ve been asking myself this qu...
PHARMACOSERIAS · 2d ago

Creatividad: Pfizer / Ibrance

Pfizer developed the ad concept with information gathered from 300 metastatic and early breast cancer patients and caregivers, 200 healthcare providers and 400 general consumers as well as s...
PHARMACOSERIAS · 3d ago

Las trampas del liberalismo farmacopornográfico /Enrique Gavilán

La salida al mercado de productos que motivan intensas campañas de promoción son a menudo un motor de construcción de modelos sociales de comportamiento. El empuje de la Viagra y la intermin...
PHARMACOSERIAS · 4d ago

Pharma execs popularity...

. Sometimes adult life sends us through a disturbing time warp. It’s much too reminiscent of high school. The cool kids’ cafeteria table (or parking lot, where I grew up) becomes the cool...
PHARMACOSERIAS · 4d ago

Ratón de biblioteca: La Civilización Empática / Jeremi Rifkin

. "This is in marked contrast to Big Pharma  which only invests and promotes products  if there is profit in it.  There were no great gains to be made  by inventing an antidote to the Ebo...
PHARMACOSERIAS · 4d ago

Jeremi Rifkin: La civilización empática (video)