How To Get Clean Whites When Shooting HDR
A couple of months ago there was an outstanding thread in the PFRE Discussion group discussing various approaches on how to get clean whites when shooting HDR. This thread caught my attention because getting clean whites when shooting HDR is a classic problem that many beginning real estate  photographers struggle with.

Print or Make a PDF of Posts on This Blog
I want to point out a change to the blog that may not be all that obvious. At the bottom of each post there’s a line of text that says, “Share and Enjoy“. Under that text is a line of little icons and links for posting to social networking sites. The icons are a little hard to recognize, but if you hover over those icons, a bit of text will be displayed for what each does. I’ve used the plugin that inserts these icons and links for a long time now. I was adding the icon for Twitter, Linkedin, FriendFeed and Facebook today and noticed that

Topaz Remask 2: A Lightning Fast Way To Mask Windows Or Skies
Back in September I wrote a post about ReMask, a masking plugin by Topaz. Topaz just released a Beta of a new improved version of ReMask that’s called ReMask2. This new version is pretty amazing! It’s very intuitive to use, fast, and best of all it does a fantastic job of quickly knocking out skies with complex skylines or windows with plants or other objects sitting in front o

A Great Way To Strengthen Your Real Estate Portfolio
I wanted to point out the valuable service that Scott Hargis is providing over at his blog. Scott is reviewing real estate photography portfolios. For any one that requests a review, he makes 30 minute video stepping through your portfolio (website) giving a detailed discussion of what he likes and doesn’t like about your portfolio. He tells you

Simple, Inexpensive Ways To Provide Floor Plans
A readers recent question about providing floor plans made me realize that I’ve never done a post on the subject of floor plans. First of all floor plans are one of those services like flyers. Some  real estate photographers don’t want to do fool around with doing graphics work. On the other hand if you don’t mind doing graphics, and want to diversify, it’s a service that has a natural association with photography because it’s all part of real estate marketing. My philosophy on floor plans has always