PR Clinic Blog We Put the Pieces Together

At 10,000 feet, Web analytics attempts to answer questions about what your Web visitors are up to, and why your organization should care. This post attempts to look at the who and the how of Web analytics, including the rewards and barriers to action. It also reviews some practical tips on where t

Toyota’s sudden acceleration woes, which led its CEO Akio Toyoda to appear before Congress to explain why the company’s famed quality system broke down and spawned a massive $16M government fine for hiding safety problems, puts a shadow across their once acclaimed management practices. But its wort

For the past two years I’ve been writing posts and articles that detail my Web governance road-map. This is my approach to Web governance and tracks with how I would evaluate a Web site governance system – assessing the governing processes, core processes and enabling processes. Together they combi

Whatever you call it – really simple syndication, RSS, newsfeeds or just plain old “feeds” – RSS has changed the face of the Web by un-coupling content from its original website and letting it roam freely across your browser. The Benefits of RSS When Web content isn’t trapped inside a specific Web

Two years ago, one of the first set of slides I posted on Slideshare was this one ~ Usability Testing: Options to Fit Any Budget. I’ve been tickled that since then it has gotten over 3300 views. And (here’s where I brag a little) if you search Slideshare for usability testing, it is now on the fir

I was invited to participate in a panel discussion at the Pennsylvania Library Association conference in October 2009.  The topic: the Cumberland County Library System Web site redesign and usability project.  There was a lot to share about what made things tick on one of my year’s favorite projects

Is your Web site content as findable as you want it to be? The ability to be found by a search engine means more traffic. If you have not taken stock of how search-engine friendly your site is, you sabotage your Web publishing investment right out of the gate. Ignore Poor SEO at Your Peril Your abil

As I listened to the conference speaker weave his tale to the audience, getting their attention and drawing them into his talk and subject matter I thought: once again, story-telling triumphs. Story-telling is our native language. The comfortable association goes back to our childhood and defines ho

When Web managers are looking to get the “voice of the customer” as a metric for their sites, the issue of how to field a satisfaction survey often comes up. Satisfaction surveys — in combination with usability testing and Web analytics as well as adherence in meeting your organizations business goa