4 Ways to Build Relationships with Web Content
This is a guest post by Shannon Paul (find her on Twitter, too). 

“Too Smart For Your Own Good?”
I’ve written more than once in the past about the need for marketers to avoid

Stop Building Microsites?
Many brands will use a microsite – a single-purpose li’l website – to serve as a landing page for a new advertising/branding/marketing/social med

Is Social Media Too Boring for Advertising Industry?
I’ve met with several advertising executive honchos in recent weeks, from agencies large and small.  The topic?  No surprise.  Social

Be Back Soon
I am working on a number of responses to RFPs that easily rank in the “OMFG” category, in terms of both the caliber of the prospective clients as well as the level of work required by the responses themselves.  A good problem to have, and I am not complaining. But as you may already have noticed, posts to the blog and even Twitter have slowed considerably. Until I can get back to a more regular sche