It's all about me! Actually no it's not.
Here is another great tip. This one comes from a company called Future Now. They have created a brilliant test, the we we calculator, which calculates the we's versus the you's in your copy to ensure that your text is customer-focused.  Your customers are the most important audience so it's vital to ensure that you talk less about how great you are in your copy and more about how you will meet your customers needs.Try the calculator out for yourself. You will be surprised by the results! Here's the link.

Fight the bull
Here's a great website where you can download software that will test for "bull" or jargon in your copy. This great software supplements the tips I've given on using plain english and avoiding gobbligook.

Marketing art online and how it could help you
I've been taking some time out from work recently. I've returned to a great passion of mine, which is drawing. I was pretty good at art at school but never made anything of it because I didn't practice enough. I've dabbled back and forth over 20 years, doing night classes in Hong Kong and at Edinburgh Art College but didn't really put my heart and soul in to it or went to classes every week due to work commitments. So I eventually gave it up. But with time on my hands just now, I've started classes on Lamma Island where I live, and love it. So what has this got to do with this blog? Well, I've also recently learned a few practical PR tips from the art world in the past six weeks that I'd li

Nearly 5,000 articles on the net dedicated to David Letterman
Anyone who doubts whether what you do, what you say or what others say about you doesn't impact your reputation should key in "David Letterman" on google news. Married TV show host Letterman is the big news story of the weekend after confessing live on air that he had been blackmailed for US$2m for having affairs with women who work on his show. Nearly 5,000 articles can be found on the net from various media outlets and blogs commenting on his live confession, which involved him saying he did "creepy things" with employees. Will it kill his multi-million career that spans 20 plus years? Will the man who routinely jokes about everyone else's

Great ad for EA produced by my friend Cat
Just a quick post to show you the brilliant EA ad produced by Cat Reynolds (my friend) for Dutch agency Wieden + Kennedy.