4 Tips for Logo Design
Logo design projects involve a lot of give and take and collaboration between the designer and the client. You may come up with some amazing ideas, but ultimately what the client wants and what the client’s target audience will respond to should dictate your design goals. Here are some quick tips to help create effective, long-lasting logos: 1. Begin in black and white While the final design may have color, starting with black and white helps simplify the brainstorming process. Concentrate on the shapes, ideas and combination of text and images that strikes at the essence of the company or brand. If the logo looks great in black an

Create after-Christmas thank-you cards
The holiday season can take a lot out of you. After having friends and family come in from out of town, fighting shoppers at the mall and cooking a great big holiday dinner, you really don’t feel much like doing anything after Christmas is over. After Christmas and into the New Year, most people quit with the Christmas communication and wait until the next big holiday. But you’re not like most people, are you? You’re that special type of person that wants to make sure that your family and friends know just how much y

Social marketing vs. targeted email marketing
Both social marketing and targeted email marketing are important parts of any product campaign. Each has its own set of unique marketing bonuses. Here are the best points of each. The popular sites like Facebook and Twitter offer a company the chance to slowly develop an avid following of potential customers who are interested in its products or services. Many of those followers will appreciate a notice of a sale or a ‘’special” discount that can only be found by being a follower or friend. The problem that you will face is that many of those same followers will become tired of constant sales pitches. You will have to maintain fresh ”tweets” and conte

Happy Thanksgiving From PsPrint!
Please have a happy and safe holiday! We’re closed today but will be open on Friday for your orders, questions and pickups. ©2009 PsPrint Blog. All Rights Reserved..

Four tips for Internet marketing
There are a million companies on the Internet that will sell their Internet marketing expertise to you. The question is whether you need it or not. Do you really have to pay for these services or can you do it yourself. Here are four easy tips to help you market online: 1. E-mail marketing Internet marketing companies often forget to mention e-mail marketing. This is hard to manage on your own, so you are better off to pay a small fee to some company such as Aweber.com to help you manage your e-mail marketing campaigns on your own. You have control of the content, but Aweber will help you manage your mailing list and delivery. 2. Art