Punch It!

In the previous post, 4 Sure-fire Ways To Screw Up Your Brand, we looked at ways a brand management strategy could go awry. In a continuation of this series, we will look at ways to mitigate brand risk and protect your brand’s mind share. Read the market pulse. Well, sounds clichéd but if there was

Organizations today that believe in branding themselves do so with the notion that a branding dollar invested today cuts down incremental cost of sales tomorrow. This investment is intended to establish the brand firmly in the consumer’s mind and trigger top-of-mind recall. Often businesses go wrong

Communication is more often than not a checkbox in the vision documents of most merger deals. What this translates to is a whole set of checkboxes and to-do lists under that, that a few are tasked with implementing and fewer still comprehend why. The front lines especially, are usually the first to