The T-Formation or 2-column Cover Letter
A particularly effective way to deploy the specifics of an ad or job posting to your advantage is to use a two-column format (also known as a “T-formation” letter) in which you quote in the left-hand column specific qualifications that come right from the employer’s want ad and in the right-hand column, your attributes that meet those qualifications. The two-column format is extremely effective when you possess all the qualifications for a job, but it can even sell you when you lack one or more qualification. The format so clearly demonstrates that you are qualified in so many areas that the employer may be willing to overlook the areas in which your exact qualification

Consider "Word Bullets" for Your Cover Letter
“Word bullets” are a way to make your cover letter stand out. Word bullets (which can be used with regular bullets), also break up the text and are excellent for spotlighting words or phrases from the ad or job posting you’re responding to. By pulling these words out of the ad, you can focus your letter sharply on how you meet the requirements that relate to those words. See an example of a letter that uses word bullets.

Avoid the Bloated Resume
One of our favorite quotes about resumes comes from Mark Nelson, former partner of Dale Dauten of syndicated career-column fame. Describing a two-page resume with long paragraphs and tiny type, Nelson says: “This resume is like a lonely guy who can’t get a date, so he sits at home and eats and gets bigger and bigger. I meet people all the time who think employers are going to get excited by lots of detail in their resumes. No. Instead, [employers] think, ‘Here’s a guy who can’t prioritize and who doesn’t respect his reader.’” Overstuffed and text-heavy resumes are a problem for many job-seekers. A good way to avoid them is to prioritize yo

Bullets Make Your Cover Letter More Reader-Friendly
Consider using bullets in your cover letter to make it more reader-friendly. Bullet points can break up the text of your cover letter and draw the reader’s eye to your most compelling selling points. Be sure you don’t re-hash your resume’s bullet points. And unlike bullet points on a resume, those on a cover letter should either be in complete sentences (instead of clipped, “telegraphed” resume language) or should complete the sentence that leads into the bulleted list.

Do You Have a Headless Resume?
In the Q&A she did with us professional resume writer Tracy Laswell Williams, talks about “the headless resume,” which she says is less than desirable. “It has been my experience,” Williams notes, “that many people (especially busy, overworked recruiters and hiring managers) have a hard time summarizing information on their own. Without a focused and persuasive summary at the beginning of your resume, you’re missing a great opportunity to sell yourself by leaving it to the reader to form an overall impression of your qualifications.”