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R K SWAMY Interactive is a division of R K SWAMY BBDO, part of the R K SWAMY HANSA Group, India’s 4th largest advertising company. Our goal is to assist clients in developing online solutions for their marketing communication problems and providing the intelligence and support required to help them achieve their goals through the digital medium. In an ever-changing online world, our online communication solutions synergise a variety of online technologies and marketing strategies to deliver disproportionately positive results to clients time and again. Today the web plays a critical role in aiding the customer at all stages of consideration, purchase and usage cycle.
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R K SWAMY INTERACTIVE BLOG

English - Online Marketing, Web Trends, Internet
http://www.rkswamyinteractive.com/blog/
R K SWAMY INTERACTIVE BLOG · 1M ago

Pinterested Yet?

If you had an exhibition & the world was your audience – you’d need a huge pin board to showcase all your interests, talents and experiences. Pinterest helps you do just that! It is an online pin board that helps you collect and share all that you’ve come across on the web, in one place. Pinterest
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R K SWAMY INTERACTIVE BLOG · 1M ago

Bring your battery to life with Juice Defender

If we ignore the increasing numbers of Windows phone users, the world is divided into two kinds of people. The first kind, that is passionate about their iPhone claiming that it’s the most important invention since the wheel and the second kind that swears by Android and would do anything to prove i
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R K SWAMY INTERACTIVE BLOG · 6M ago

Don’t Ask How, But What Cool You Want Your Brand To Be

Often someone will rush in with a brief – we want to do something that will make our brand appear ‘cool’ to the youth. It’s typically ‘something’ they want to do on Facebook or other social media since that is where the ‘youth’ are (no supporting data given), and they want us to figure out
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R K SWAMY INTERACTIVE BLOG · 7M ago

R K SWAMY Interactive launches Brand Raymond’s presence on Social Media

R K SWAMY BBDO Interactive announces the launch of Raymond’s social media intitative, with a presence on both Facebook and Twitter. This initiative seeks to bring customers and the brand closer to each other, by creating interactions based on human relationships. Do visit the following pages for a d
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R K SWAMY INTERACTIVE BLOG · 7M ago

R K SWAMY Interactive announces the launch of its website for Ogaan Cancer Foundation

R K SWAMY Interactive announces the launch of Ogaan Cancer Foundation. Ogaan Cancer Foundation is a not for profit organisation whose mission is: To promote awareness of breast cancer through press and electronic media. Special information booklets and other educational material are distributed to s
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R K SWAMY INTERACTIVE BLOG · 7M ago

R K SWAMY BBDO Interactive helps spread the COLORS this season

R K SWAMY Interactive recently released Banner Ads and a Contest Landing Page which served as a platform to launch a line of exquisite Fashion Chinos from ColorPlus. While the Banner Ads engaged audiences and enticed them to the Contest Landing Page, the Contest Landing Page further enticed them to
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R K SWAMY INTERACTIVE BLOG · 7M ago

R K SWAMY Interactive launches Reward Me

R K SWAMY BBDO Interactive announces the launch of www.rewardme.in. A Proctor & Gamble initiative, the website acts as a unified brand-sampling platform for P&G while providing ‘brand agnostic’ advice targeted at an India 1+ target audience. In the days ahead, this website will seek to bring you the
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R K SWAMY INTERACTIVE BLOG · 9M ago

Rupert Murdoch, Anders Breivik and Grover Nordquist: The Rise of Narrowcasting

What connects the Sun Hacking scandal of the UK, the Norway massacre and the passing of US debt ceiling legislation? Apart from politics, some of it loony. But there’s another phenomenon too, which seems to have worked rather contradictorily to its founding principles – the internet. In each inciden
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R K SWAMY INTERACTIVE BLOG · 9M ago

‘Where is the Love?’

At the much awaited Sunday evening television gathering that encompasses most Indian families; I was heartbroken to hear the following words from my father “ads kya dekh raha hai, channel change karde”. Many of us will find nothing wrong in this statement but these are the last words an ad man wants
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R K SWAMY INTERACTIVE BLOG · 10M ago

Case Study: Internet Browsers and Screen Resolutions in India

This case study was prepared by Sahil Sarin, who was an intern with R K SWAMY Interactive in June-July 2011. Common Internet Browsers Internet Explorer is a name that has been synonymously attached with the provision of Internet in India. Though Netscape was an option, IE dominated as the default us
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